Small Business Resources, Business Advice and Forms from AllBusiness.com

Yellow Pages ROI defined.(LETTERS)(Letter to the Editor)

By Collier, Ron
Publication: Contractor
Date: Monday, August 1 2005

DRIPPING SPRINGS, TEXAS -- In a news story in your June issue, I do not believe the statement that "plumbing contractors get $10 back in revenue for every $1 they spend on Yellow Pages advertising" ("'Plumbing Contractors' ranks 11th in Yellow Pages look-ups," pg. 5).

Contractors should invest no more than 20% of their total ad dollars in Yellow Pages. Return on investment is not sales generated by Yellow Pages but profit generated by Yellow Pages.

Return on investment is defined as net profit divided by cost of the ad. If a contractor spends $1,000 per mont

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • LETTERS TO EDITORS NOW COME VIA MANY ROUTES : One of the best read features in any newspaper opens new doors to community.
    • After the August conviction of an 18-year-old man for murder in Anniston, Ala., John Fleming, the editorial page editor of the 27,700-circulation Anniston Star, was startled to find letters to the editor in his e-mail from Sweden, France, England and Australia, pleading that the man be spared the death penalty....
  • Letters to the editor
    • The following letters represent the views of the individuals writing them and not necessarily the companies they represent. Because of the overwhelming volume of letters Computer Technology Review received in response to Josh Piven's article on the Department of Justice's findings of fact against Microsoft Corporation ("It Ain't Over 'Til ......
  • Campaign Close-Up
    • Yellow Pages Association ......
  • Letters.
    • MORE P.E. DEBATE To the Editor: The latest letters regarding P.E. licensure have been very enjoyable reading. I agree with Konrad Powers' assertion (Letters, November 1999) that the license may not give an advantage in getting a job and requires jumping through a lot of bureaucratic hoops. There were a ......
  • What works?
    • HEADNOTE UNRAVEL THE MYSTERY OF MARKETING'S RETURN ON INVESTMENT. | BY PAT CURRY DEPENDING ON WHOM YOU ask, measuring the return on investment (ROI) of a marketing campaign is either a simple statistical process or a quest akin to finding the Holy Grail. Real estate marketing consultant Janis Ehlers of ......
  • The Merits of Marketing
    • ROI: Return on investment. It's an important metric when gauging what to spend on advertising and marketing your business. It can be measured in sales and margin; it can also be measured — though not easily — in brand awareness. Some remodelers do primarily repeat and referral business and avoid ......
  • Pepco announces contractor alliance program
    • Pepco Energy Services, Inc., a wholly owned, separately-managed subsidiary of Potomac Electric Power Company, has launched an initiative designed to attract independent heating and air conditioning (HVAC) contractors in the Washington, DC area bo sell and maintain energy-efficient HVAC products. According to Pepco, its Contractor Alliance Program will allow HVAC ......

Video

Forms

Blogs

  • Survey Helps Understand Local Advertising Trends
    • A new survey identifies results about small and medium business advertising behavior, spending and preferences. According to the results released by Internet-based advertising agency Spot Runner , businesses that use TV advertising said they allocate almost one-third of their budget to it — three times more than any other type ......
  • Should You Spend Your Marketing Dollars On Newspaper Advertising?
    • Small Business Q & A I am working hard at diversifying my marketing dollars based on my local market and have invested the bulk of my advertising dollars in a newspaper ad. Is this the right thing to do? Do people read the paper anymore? Newspaper advertising is a ......
  • Do You Know Your Return on Investment?
    • Return on Investment or ROI is the new business model of construction contracting. No longer is it "backlog and margin". If your ROI for your projects is high, your company should be also. This is a "one way street" in construction contracting. Project results determine your corporate results i.e. P ......
  • Is the Internet the New Yellow Pages?
    • A few weeks ago I noted how more businesses are using the Internet for more of their local advertising. It is becoming the new yellow pages. Here are some reasons I see this happening: 1. Households with computers: 80% 2. Computer users with Internet connections: 99% 3. Computer users with ......
  • All Bloggers

Podcast

Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Email Marketing Lists | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.