Top marketers make their case.(News)

How much does a CMO contribute to the financial health of a company? Plenty, according to some of marketing's top executives in "CMO Thought Leaders: The Rise of the Strategic Marketer.'' The paper, produced jointly by Booz Allen Hamilton and the Association of National Advertisers, concludes that "revenue growth and profitability are strongest among companies that elevate the role of marketing to the highest possible level.'' Responses offered in Q&A's with major marketers also address the issue of accountability for financial performance and how marketers should work with other