Modem Media expects Q3 1999 revenue to exceed $21million, up over 90% from Q3 1998.

NORWALK, CT--(BUSINESS WIRE)--October 11, 1999--

Modem Media . Poppe Tyson (Nasdaq: MMPT), a leading builder and marketer of customer-focused e-businesses for world-class brands, today announced that it expects revenue for the third quarter of 1999 to exceed $21 million, up over 90% from

The company stated that the strong organic revenue growth was generated by 1) new client wins, 2) international growth, and 3) continued increases in spending from existing clients.

"Our revenue is continuing to accelerate at an unprecedented rate as our customer-focused strategy provides the foundation for the e-business initiatives of the world's largest companies. It is also this select group of companies that disproportionately drive overall e-business spending as they bring e-commerce services to their customers on a global scale," said G.M. O'Connell, Chairman and CEO of Modem Media. "Through further development of customer-focused e-business services, we will enable our clients to fully realize the potential of the Internet, and more importantly, provide them with the solutions that exceed their customers' expectations."

The Company also stated that in addition to further international growth, it also plans to leverage and expand its presence and expertise in the telecommunications industry, as evidenced by today's Vodafone announcement.

Modem Media's third quarter earnings release conference call has been moved up to October 27, 1999 at 5:00 pm E.S.T.

ABOUT MODEM MEDIA

Modem Media (www.modemmedia.com) is a leading builder and marketer of customer-focused e-businesses for world-class brands. Modem Media develops customer-driven insights to identify and capitalize on e-business opportunities, and utilizes its conceptual, technological and marketing expertise to build, distribute and manage differentiated e-business solutions for its clients around the globe. Headquartered in Norwalk, CT, Modem Media's rapidly expanding global footprint includes offices in New York City, San Francisco, Toronto, London, Munich, Tokyo, Hong Kong and an affiliate office in Sao Paolo. With more than 550 professionals worldwide, Modem Media has created customer-focused Internet solutions for global brands such as 3M, Citibank, Intel, Delta Air Lines, E

rade, General Electric, IBM, Sony
Computer Entertainment of America and Unilever.
     Information in this press release contains "forward-looking
statements" which are not historical facts, including the Company's
expected third quarter revenues, and its client and global expansion.
These statements involve risks and uncertainties that could cause
actual results to differ materially, including the timing of client
initiatives, the costs related to the expansion of the Company's
business, certain global economic conditions, and other factors more
fully discussed in the Company's filings with the Securities and
Exchange Commission.