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AMDS Releases November and December Credit Card Retail Sales Figures; Company Experienced Over...

Business Editors

MEMPHIS, Tenn.--(BUSINESS WIRE)--Jan. 16, 2004

American Merchant Data Services, Inc. (OTC-PK: AMDS) is pleased to release its 2003 November and December sales figures. In anticipation for its migration to a full trading exchange AMDS is planning on releasing

its Retail Sales Figures on a quarterly basis. The company experienced a 34% increase in its gross retail sales from November to December, and a 39% increase in gross sales profit. Based on these and current sales figures AMDS is expecting to exceed all previous sales records.



SALES FIGURES: (Retail Credit Card Processing Sales)

November:
Total Credit Card Transactions Processed: $1,671,154.00
Gross Net Profit: $44,900.00

December:
Total Credit Card Transactions Processed: $2,334,836.00
Gross Net Profit: $60,295.00

Bert Adcock, President of AMDS states "It is very rewarding to see all of our milestones being reached according to our business plan. Last quarter and current sales figures put us on track to enter a full reporting exchange before years end. Combine this with the continual recruitment of top market performers puts AMDS in a very competitive market position."

About American Merchant Data Services Inc.:

American Merchant Data Service (AMDS) is a "value added" independent sales organization (ISO) engaged in the commercial electronic processing industry. AMDS manages their client's electronic transactions, including debit, credit, check verification, and electronic benefits transactions (EBT) Prepaid Master Card, Gift and Loyalty. AMDS, through its platform provider First Data, the largest credit card processor in the world, handles on a real-time basis their merchant's transactions, accounting, charge backs, and assistance with customer service, allowing AMDS to maintain low overheads and high margins, and focus on expanding its growing customer base.

For more information, please contact Investor Relations at 973-351-3868 for Stephen Taylor or visit our website at http://www.amds.us.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the company. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by American Merchant Data Services Inc. (AMDS) may differ materially from these statements due to a number of factors. AMDS assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

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