A Company Analysis of Betfair, the Leaders in the Betting Exchange Market.

This profile offers a detailed analysis of Betfair's business structure and strategies and provides an updated overview of the betting exchange market. Data is provided on the following:

Products and services

--Revenues and costs (e.g., commission revenues, staff costs)

--Ratios (e.g., revenue per active user, R&D costs on revenue)

--Profit and cash flow

--Ownership structure

--Recent developments and outlook

--Overview of the betting exchange market and its future

Topics Covered
1 Betting exchanges - the eBay of the betting industry

1.1 Overview of the betting exchange market
1.2 Some of the most relevant exchanges
1.3 Outlook

2 Betfair - market leader of the betting exchange industry

2.1 Company history
2.2 Products and services
2.3 Revenues
2.4 Costs
2.5 Profit and cash flow
2.6 Assets
2.7 Key personnel
2.8 Ownership structure
2.9 Recent developments and outlook

3 Related reports

Exhibits
Exhibit 1: Some relevant betting exchanges
Exhibit 2: Betting exchange offer of Betfair
Exhibit 3: Poker offer of Betfair
Exhibit 4: Development of active users, 2002-2005
Exhibit 5: Loyalty scheme of Betfair
Exhibit 6: Revenue of Betfair, 2002-2005
Exhibit 7: Revenue per active user, 2002-2005
Exhibit 8: Staff numbers by departments
Exhibit 9: Revenue per employee (2003-2005)
Exhibit 10: Breakdown of costs (2004-2005)
Exhibit 11: From commission revenue to profit
Exhibit 12: Detailed Breakdown of profit/loss statement (2004-2006)
Exhibit 13: Cash flow (2004-2005)
Exhibit 14: Betting exchange offer of Yahoo UK

For more information visit http://www.researchandmarkets.com/reports/c20497