Business Credit Business Travel Franchising Personal Finance Sales & Selling Technology Women in Business Careers E-Commerce & Internet Finance & Accounting Labor & Employment Management Marketing & Advertising Operations Starting a Business > See All

by Title A-H by Title I-P by Title Q-Z > See All

Business Intelligence Small Business Blog Business Planning E-Commerce & Internet Finance & Accounting Home-Based Business Human Resources & Employment Management & Leadership Marketing & Advertising Operations Sales Technology Women in Business > See All

Hiring & Firing Intellectual Property Internet & Technology Legal Mergers & Acquisitions Money & Fundraising Real Estate/Landlord-Tenant Sales & Marketing Starting a Business Business Guides Forms Kits > See All

Construction Medical Practices Restaurants Retail Trade Manufacturing Real Estate Wholesale Trade > See All

Accounting Advertising & Marketing Computers & Software Financial Services Human Resources Internet & Online Management Small Business > See All

Business Exchange Business Answers Buyer's Guides Franchise Opportunities Glossary Trials & Downloads Partner Resources Podcast Library Quote Center Video Library Web Site Tools > See All

Navistar takes aim at Hummer; Military contract should help marketer build buzz around rugged...

By Halliday, Jean
Publication: Advertising Age
Date: Monday, July 9 2007

Byline: JEAN HALLIDAY

jhalliday@adage.com

hey, hummer: Navistar wants to kick your ass.

Now that it's scored a $631 million contract with the U.S. Marines to phase out Humvees in favor of its mine-resistant MaxxPros, Navistar International Corp. intends to parlay that into consumer currency for its civilian version: the humongous, tough-as-nails MXT.

And it's doing so with the help of a foul-mouthed granny and an idiot-savant surfer.

Navistar International Corp. is providing 1,200-plus MaxxPros, which have a V-shape underbod

To read the rest of this article, click here to take a free trial

In addition, make sure to read these premium articles also available with your free trial:

If Humvee is replaced, will Hummer get hammered?(AM General )

Byline: Edward Lapham You have to wonder what happens to General Motors' most rugged and clearly defined brand if AM General loses the firefight for ......

DCX shows off American stripes.(News)(DaimlerChrysler AG)

Byline: Harry Stoffer DaimlerChrysler AG will put on a big show here next week. But it's not for the vehicle-buying public. Instead, the German-American company ......

Navistar rolls into Humvee war zone; Bid to replace military truck...

Byline: Bob Tita Navistar International Corp. is going to war. Three years ago, the company entered the military truck business for the first time since ......

Navistar rolls into war zone; Bid to replace Humvee worth billions,...

Byline: BOB TITA Navistar International Corp. is going to war. Three years after entering the military truck business for the first time since World War ......

Defense industry dividends on way to Clay County.

The Iraq and Afghanistan wars are paying dividends to Mississippi. A West Point branch of a national firm is the latest recipient of a multi-million ......

Navistar Awarded Contract for Vehicles for Afghanistan Army

INDUSTRY INSIDER: AUTOMOTIVE.

General Motors has announced an interest-free automotive finance program called "Keep America Rolling" on all U.S. models. Beginning on September 20, 2001, the program will ......

PEAK PRODUCER: NAVISTAR'S NEW TRUCK PLANT IN MEXICO TAKES A NOVEL...

As they race to build the car of the future, automakers are simultaneously trying to figure out how to design the assembly plant of the ......

Intermodal distribution comes of age in Europe.(European Command)

Although several initiatives in the Department of Defense (DOD) are improving end-to-end supply chain distribution to support the warfighter, none has been more successful recently ......

Isuzu shuffle puts Maloney back on top.(Terry Maloney)(Brief Article)

Terry Maloney has come full circle at Isuzu. But the last time he was at the top, the future looked rosier. Maloney last week was ......

T T T

Digg It

del.icio.us

Related Resources

Free AllBusiness Articles

International Truck and Engine partners with U.S. Army to unveil SmarTruck III and International[R] Commercial Utility Vehicle.

International Truck and Engine Corporation and the U.S. Army unveiled the next generation of military and commercial vehicles at the Society of Automotive Engineers (SAE) 2004 World Congress. The two new concept vehicles--the SmarTruck III and a new International[R] Commercial Utility Vehicle--are both built off of an International[R] High Performance ......

Making MRAPs a priority: military speedingdevelopment, deployment of mine resistant, ambush protectedvehicles.

[ILLUSTRATION OMITTED] As has become apparent to anyone paying attention to current events, the greatest danger to U.S. forces in Iraq and Afghanistan have been roadside bombs, known more precisely as improvised explosive devices (IEDs). Because of that, the Pentagon has undertaken a fast-track procurement program to provide protection that ......

Perspective on freight congestion: national efforts and stakeholder collaborations offer tools and resources for addressing the challenges of moving goods on the Nation's busy highways.

Virtually everything manufactured, bought, or consumed in the United States at some point is transported by truck. The American Trucking Associations has documented that if truck movement stopped in America, within the first 24 hours, service stations would begin to run out of fuel, manufacturers using just-in-time manufacturing would develop ......

Detecting NBC contaminants on the move: armed services and first responders upgrade their fleets of reconnaissance vehicles.

As the nation steps up its efforts to cope with the threat of nuclear, biological and chemical attacks, U.S. armed services and homeland security units are modernizing their fleets of vehicles designed to help detect the presence of toxic materials before they can harm combat troops, first responders or civilians....

CERADYNE INC.

Protecting troops with body armor has been the mainstay for Costa Mesa-based Ceradyne Inc. for the past few years. Like many defense contractors, the wars in Iraq and Afghanistan have been a boon for the company. The maker of specialty ceramics also supplies material for solar panels, jet engines and ......

Defense industry dividends on wayto Clay County

The Iraq and Afghanistan wars are paying dividends to Mississippi. A West Point branch of a national firm is the latest recipient of a multi-million dollar defense contract. A new, massive vehicle designed to fend off improvised explosive devices (IEDs), bombs, bullets and grenades as it transports U.S. Marines will ......

Tracking error in the Dow Jones Industrial Average versus alternative market indices: new evidence.

Introduction The Dow Jones Industrial Average (DJIA) is the most widely followed stock market index in the United States. Many people intuitively use the DJIA as an indicator for performance in the broad market. But does the DJIA track the market accurately? The editors of The Wall Street Journal construct ......

Navistar takes aim at Hummer; Military contract should help marketer build buzz around rugged...

In addition, make sure to read these premium articles also available with your free trial:

Related Resources

Free AllBusiness Articles

Sponsored Links