- OPX To Launch.
Open Web standard to debut The charitable world is poised to join the ranks of roughly 300 other vertical markets that have established industry-wide open standards for online transactions. Set for release April 30, version one of the new OPX standard is designed to seamlessly link online fundraising data 'with ......
- Publishers Enlist E-commerce to Boost Charity Drives
It's nearing the holiday season, so many local news organizations will fire up their in some cases decades-old charity drives, where readers and viewers are asked to donate money, or contribute or purchase toys or clothing for the local needy. This year, however, an increasing number of news-sponsored charity drives ......
- Station CDs Equal Brand Power, Revenue
In the wonderful world of broadcast marketing, hundreds of radio stations put their money where their music is: on CDs.
- Yes, I would like a choice where my contribution
goes!
The time has come to speak out for donor choice with alternative giving in the workplace. As non-profit organizations of all types and sizes renew their public fund-raising efforts in response to ongoing federal cutbacks, workplace fund raising has become a more competitive endeavor. Since charities can reach potential donors ......
- Springsteen Covers Set To Fight Parkinson's, Sarcoma
Elvis Costello, Joe Ely, Graham Parker, Pete Yorn, and Billy Bragg are among the artists who have contributed tracks to "Light of Day: A Tribute to Bruce Springsteen." The two-disc covers collection was released this week in Spain; a U.S. version with extra tracks will be issued in August. Proceeds ......
- Internet advertising at a crossroads
0nline banner ads? Many, these days, don't seem to notice them. And if a Web banner isn't well placed, it can be akin to having a TV ad sandwiched between late night chat line commercials, the Siberia of advertising. Until recently, many companies poured large chunks of their advertising budgets ......
- You say hello, I say hola
The staggering variety of investment opportunities along the information superhighway was driven home recently when the Wall Street journal ran a story entitled, "Mexican Internet Stocks Catch on Fire with Wall Street's Investors and Firms." In it, the financial paper of record said the "Mexican media bellwether" Grupo Televisa, SA ......