48th Annual International FranchiseConvention.

LETTER FROM THE 2008 CONVENTION COMMITTEE CHAIRMAN:

Dear Franchise Professional,

Prepare to be empowered, enlightened and educated! We are pleased to invite you to attend the most significant event in franchising--the IFA's 48th Annual Convention, "Building the Future Together," February 9-12, 2008 at the Marriott World Center in Orlando, FL.

Each year, the Convention

Committee works hard to provide you with opportunities to participate in high-level educational sessions, to network with your peers, to interact with top franchising executives who have been in the trenches, to meet service providers who can enhance the way you do business, and to hear from noteworthy and entertaining speakers. As you read through this brochure, we think you'll agree that our hard work has paid off.

Successfully addressing the diverse needs of the franchising community requires collaboration, innovation and dedication, and we are excited about the value your attendance will bring to this event. Recognizing that every franchise system is unique, with its own set of business concerns and rules of engagement, the Annual Convention offers something for everyone, whatever your stage of development. From more than 40 information-packed educational sessions and interactive roundtables to networking events such as the Taste of Franchising to our largest exhibit hall ever--you can't afford to miss the premier show in franchising. Plus, we've also made several changes to the traditional IFA convention program--changes we think you'll appreciate.

As you peruse these pages, you'll see we are committed to helping you to build your brand, now and in the future. Join us this February to share knowledge and gain insight from other franchise executives. Make connections that make a difference to your system and to franchising's growth.

I look forward to seeing you in Orlando.

Sincerely,

Steven J. Greenbaum, CFE

President & CEO, PostNet International Franchise Corp. // Chairman, 2008 Convention Committee

2008 CONVENTION COMMITTEE MEMBERS:

CHAIRMAN

Steven J. Greenbaum, CFE // President & CEO, PostNet International Franchise Corp.

VICE CHAIR

Dina Dwyer-Owens, CFE // Chairman & CEO, The Dwyer Group

Bruce V. Bloom, CFE // Senior Vice President & Chief Development Officer, Boston Market

Shawn M. Caric, CFE // VP of Franchise Development, Hollywood Tanning Systems

Lawrence "Dec" Cohen, CFE // President, Doc & Associates, Ltd.

Kimberly M Ellis // President, BISON Advertising, Inc.

Stan Friedman // President, ACI Franchising, LLC/Retro Tax

Michael M. Isakson // President & COO, ServiceMaster Clean

Yoshine Nakajima // Vice President of Intl. Development, Home Instead Senior Care

Jenn Onnen // VP-Account Supervisor, Hot Dish Advertising

David Mlotkiewicz // Owner, Lawn Doctor of Toms River, NJ

Andrew F. Perrin // Attorney, Larkin, Hoffman, Daly & Lindgren Ltd.

Nikki Sells, CFE // Vice President of Franchising, Express Personnel Services

Michael Seid, CFE // Managing Director, Michael H. Seid & Associates

Brian Spindel, CFE // Executive Vice President & COO, PostNet International Franchise Corp.

GENERAL SESSIONS

FEBRUARY 10, 2000 // 12:30 PM-2:30 PH

OPENING GENERAL SESSION

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Join us for a powerful opening general session about leadership featuring keynote speaker, General Colin L. Powell, USA (Ret.), the 65th Secretary of State. General Powell brought extensive experience with him to his office. Before becoming Secretary of State, he served as a key aide to the Secretary of Defense and as National Security Advisor to President Reagan. He also served 35 years in the United States Army, rising to the rank of Four-Star General and serving as Chairman of the Joint Chiefs of Staff (1989-1993). During this time he oversaw 28 crises to include the Panama intervention of 1989 and Operation Desert Storm in the victorious 1991 Persian Gulf War. That experience served him well, both before and particularly after the events of September 11, 2001. As Secretary he stood shoulder to shoulder with the President and the other members of the President's cabinet in fighting the war on terrorism. He affirmed the U.S. commitment to extend democracy and freedom to every corner of the world. In all areas, he used the power of diplomacy and the universal ideal of democracy to build trust, forge alliances and then begin to transform these once-unstable regions into areas where societies and cultures prosper. General Powell was devoted to grasping opportunities as well as to confronting the global and regional security challenges of the 21st century. He was at the forefront of the administration's efforts to advance economic and social development worldwide--in the fight against HIV/AIDS, in the promise of the Millennium Challenge Account, the most significant change in helping needy nations since the Marshall Plan, and in pursuing a freer trading and investment climate worldwide. Powell's numerous awards include two Presidential Medals of Freedom and the Congressional Gold Medal. Certainly, one of the most admired men in America, he has been a leader for most of his life, having led troops as both a military leader, as chairman of Joint Chiefs of Staff and as Secretary of State. But Gen. Powell believes a leader is more than just his or her title. Drawing on examples garnered from experience as both a leader on the world stage and as eyewitness to leadership in action, Gen. Powell will illustrate precisely what it takes to be a leader, providing strategies for "taking charge" during times of great change and great crises. Gen. Powell will demonstrate how to remain focused, take responsibility and work towards improving processes, organizations and people. Plus, we'll present our highest honor, the IFA Hall of Fame Award. This is a session you won't want to miss.

FEBRUARY 11, 2000 // 8:00 AM-10:00 AM

MONDAY SUPER SESSION

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This morning's session features the Chairman and CEO of Marriott International, Inc., J.W. (Bill) Marriott, Jr. With his leadership spanning nearly 50 years, Bill Marriott is a visionary in the hospitality services industry--having taken Marriott from a family restaurant business to a global lodging company with more than 2,800 properties in 68 countries and territories. Mr. Marriott has also worked to compile a family of 18 lodging brands that range from limited service to full service luxury hotels that meet the needs of any traveler. Today the company manages and franchises hotels and resorts under many well-known brands including Marriott, JW Marriott, Renaissance, Bulgari, The Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, TownePlace Suites, and Fairfield Inn. Marriott continues to enjoy strong customer, owner and franchise preference, steady growth and profitability. Known throughout the industry for his hands-on management style, Mr. Marriott has built a highly regarded culture that emphasizes the importance of Marriott's people and recognizes the value they bring to the organization. Mr. Marriott joins us to share his extensive operational knowledge and how he, and his team, have come to offer one of the best portfolio of lodging brands in the industry. At this session, we'll also present the Entrepreneur of the Year Award and recognize the CFE Class of 2008--franchise executives who have met the qualifications and completed the course of study leading to the Certified Franchise Executive designation.

FEBRUARY 12, 2000 // 8:00 AM-10:00 AM

TUESDAY SUPER SESSION

PANEL OF THE PROS

A highlight each year, the Panel of the Pros features top franchise leaders discussing a hot topic relevant to the growth and success of all franchise systems--and this year will be no exception. Our 2008 Panel of the Pros takes a turn right into your bottom line--customer service, the very life blood of every retail operation. What does it cost you to get a customer? What if you lose a customer--what's the cost to get him or her back? This session examines customer service issues on a practical level with dollars and cents information you can take back to your operation and use immediately. It's why we call it the Panel of the Pros. You can't get this information anywhere else. With four Pros and four viewpoints--this is guaranteed to be a dynamic discussion that you won't want to miss. At this session, we'll also be presenting the Bonny LeVine Award to a long-standing female role model and mentor within our community.

MODERATOR:

Dina Dwyer-Oweas, CFE // Chairman and CEO, The Dwyer Group

SPEAKERS:

Francis Allen // Brand Marketing Officer, Dunkin'Brands, Inc.

Marty Amschler // EVP, Franchise Operations, NexCen Brands. Inc.

Susan Thronson // Chief Marketing Officer. Marriott International

Russ Reynolds, CFE // CEO. Batteries Plus

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SCHEDULE OF EVENTS

FRIDAY, FEBRUARY 8-TUESDAY, FEBRUARY 12, 2008

FRIDAY, FEBRUARY 8

7:30 AM-10:00 AM

ICFE Special Sessions Registration

8:00 AM-9:30 AM

Finance, Audit & Budget Committee

8:30 AM-5:30 PM

ICFE Special Sessions (Seperate Registration Fee)

10:00 AM-2:00 PM

IFA Executive Committee Meeting

3:00 PM-5:00 PM

Franchisor Forum

7:00 PM

Board of Directors' Dinner

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SATURDAY, FEBRUARY 9

8:00 AM-8:00 PM

Registration

8:00 AM-9:00 AM

Matchmaker Task Force

8:00 AM-10:00 AM

Vet-Fran Committee

8:00 AM-10:00 AM

Educational Foundation Board of Trustees

8:00 AM-9:00 AM

Franchise Relations Committee

8:00 AM-10:00 AM

Membership Committee

8:00 AM-10:00 AM

Women's Franchise Committee

8:30 AM-10:00 AM

Legal Legislative Committee

8:30 AM-5:30 PM

ICFE Special Sessions (Seperate Registration Fee)

9:00 AM-12:00 N

Global Marketing Committee

9:30 AM-12:00 N

ICFE Board of Governors

10:00 AM-12:00 N

Marketing & PR Committee

10:00 AM-12:00 N

Past Chairmen's Council

10:00 AM-12:00 N

Minorities in Franchising Committee

10:00 AM-12:00 N

FranPAC Advisory Board

11:00 AM-1:00 PM

Technology Committee

11:30 am-1:00 PM

WFC Leadership Conference Lunch

12:00 N-1:00 PM

Board of Directors' Luncheon

1:00 PM-4:30 PM

Board of Directors' Meeting

1:15 PM-4:45 PM

WFC Leadership Conference

4:00 PM-4:30 PM

Ambassador Orientation

4:30 PM-5:00 PM

Committee Chair Orientation

4:30 PM-5:30 PM

New Member Orientation

4:45 PM-5:30 PM

WFC Leadership Conference Reception

5:30 PM-6:30 PM

New Member & First Timer Reception

5:30 PM-9:00 PM

Taste of Franchising

SUNDAY,

FEBRUARY 10

7:00 AM-5:00 PM

Registration

7:00 AM-7:30 AM

Supplier Forum Executive Comm.

7:30 AM-9:00 AM

Prayer Breakfast

7:30 AM-12:00 AM

Supplier Forum Advisory Board & General Membership Meeting

8:30 AM-12:00 N

International Summit--Track One

8:30 AM-12:00 N

International Summit--Track Two

8:30 AM-9:30 AM

Franchisee Forum

9:00 AM-12:00 N

Financial Summit

9:00 AM-12:00 N

Technology Summit

9:00 AM-12:00 N

Diversity Summit

9:00 AM-12:00 N

Elements of Successful Franchising

9:00 AM-12:00 N

FTC/Sales Compliance Summit

9:30 AM-12:00 N

Franchisee Leadership Summit

10:00 AM-12:00 N

Awards Committee

11:00 AM-12:00 N

FranPAC Reception

12:30 PM-2:30 PM

Opening General Session & Luncheon

2:45 PM-4:15 PM

CONCURRENT SESSIONS

1. Establishing an FAC (Franchisee Advisory Council)

2. Benchmarking Franchisor Operating Costs Through Emerging, Growth and Mature Phases

3. It's All About Attitude: How Franchisors & Franchisees Should Relate to Each Other for the Overall Success of the System

4. Managing a Franchise System in Crisis

5. Litigation & How to Manage Legal Costs

6. Shining the Light on Franchisee Profitability and Cash Flow

7. How to Develop a Strong Discovery Day

8. The "War for Talent" is Here--Learn Effective Ways to Attract/Retain Quality Employees

9. Panel of the Portals: Evaluating, Selecting and Managing Websites for Franchise Lead Generation

10. The Law of Attraction in Action Improve the Quality of Franchisees Attracted to Your Brand

11. The Sales Process Defined

12. Change is Good, You Go First: The Astonishing Power of Four Walls Branding & Neighborhood Marketing

4:30 PM-8:00 PM

Chairman's Reception with Exhibitors

7:30 PM-9:00 PM

Minorities in Franchising Reception

MONDAY, FEBRUARY 11

7:00 AM-6:00 PM

Registration

7:00 AM-8:00 AM

365 FranPAC Breakfast

8:00 AM-5:00 PM

Press Room

8:00 AM-10:00 AM

Super Session with Continental Breakfast

10:15 AM-11:45 AM

CONCURRENT SESSIONS

1. I Know Where I Want to Go, But How Do I Get There? Business, Financial and Tax Considerations for International Expansion of U.S. Franchise Systems

2. Franchise Technology: Tracking Franchise Inquiries from the Start to the Store Opening and Beyond

3. Private Equity for Franchisees

4. Using Business Format Franchising to Save the World

5. Do As I Say, Not As I Did: A Smarter Way to Grow Your Franchise System

6. Creating Purchasing Programs to Maximize Savings to Your Franchisees

7. Really Great Ideas for a Better Convention: Stop Wasting Money and Start Producing Results

8. Franchise Sales from the Franchisee's Prospective

9. Strategic Thinking in Your Franchise Agreements

10. How to Sell to New Franchisees (for New Franchisors)

11. The Real Estate Crisis: Finding Great Real Estate in Tough Markets

12. Building the Brand From Within

12:00 N-2:30 PM

Networking Lunch with Exhibitors

12:30 PM-2:30 PM

Franchisee Leadership Summit Luncheon

2:45 PM-4:45 PM

Executive Business Solution Roundtables

5:00 PM-7:00 PM

Fun & Games with Exhibitors

6:30 PM-8:30 PM

Women's Franchise Committee Reception

7:00 PM-8:30 PM

International Reception

TUESDAY,

FEBRUARY 12

7:00 AM-4:00 PM

Registration

8:00 AM-4:00 PM

Press Room

8:00 AM-10:00 AM

Super Session with Continental Breakfast

10:15 AM-12:30 PM

Business Solution Roundtables

(Hosted by The Supplier Forum)

10:30 AM-12:30 PM

Diversity Institute Advisory Board

11:45 AM-12:30 PM

FranPAC Reception

12:45 PM-2:45 PM

Luncheon & General Session

3:00 PM-4:30 PM

CONCURRENT SESSIONS

1. Leadership: Inspiring and Sustaining Great Performance

2. Growing a Vintage Brand

3. Expanding Your System through Broker Networks, Regional Developers and Master Franchisees

4. International Franchise Sales: Lead Sources & Best Practices for Qualifying Leads & Closing the Deal

5. Tactical Execution: Becoming a Leader in your Organization to Influence Change

6. Growing Beyond 100 Units

7. Generating Sales Leads on a Tight Budget

8. The Latest Technology to Gain New Customers & Brand Awareness

9. The Franchisor's Role in Brokering a Re-Sale Transaction

6:30 PM

Reception

7:30 PH

Gala Closing Party

SATURDAY HIGHLIGHTS

FEBRUARY 9, 2008

9TH ANNUAL LEADERSHIP CONFERENCE

Hosted by the Women's Franchise Committee

A BRAVE NEW WORKPLACE--CREATING AN INNOVATIVE ENVIRONMENT FOR TODAY'S TOP TALENT

Last year, our Leadership Conference program focused on generational diversity in the workplace. This year we'll take that discussion one step further to shed some light on what franchise organizations must do today in order to recruit and retain top talent, arguably one of the most important contributors to the success of any business. Getting the right people on board to create the infrastructure of your organization, and keeping them on board, is paramount, especially considering the growing crop of new employees whose expectations and motivations are significantly different than previous generations. Spherion Corporation, a franchisor in the recruiting and staffing industry, has conducted several surveys over the last 10 years with U.S. companies and their employees about what is important to them as workplace trends change. They discovered a growing group of U.S. workers, dubbed "emergent workers" by Spherion, has developed different motivations and attitudes about work and their workplace. It is imperative for organizations to meet the needs of this important group, which include a desire for work/life balance and flexibility. What are the motivating factors of the today's workforce? What innovative benefits must you offer in order to make your workplace attractive to the new breed of workers? How can you groom your future leaders? Join us as Spherion reveals their fascinating research results, followed by a panel discussion with some of today's top franchise executives sharing thoughts on why they decided to offer certain benefits within their system, what the result has been to their bottom line and what challenges they have faced along the way. Roundtables and other networking time during the afternoon allow attendees to build relationships and share ideas. The Leadership Conference is open to fully-registered Convention attendees for an additional fee of $50. Please indicate your attendance on our registration form before sending it to the IFA offices.

SCHEDULE OF EVENTS

11:30 AM-1:00 PM

Opening Luncheon

* Presentation of the Crystal Compass--recognizing a franchise professional for extraordinary leadership.

* Luncheon Presentation

GUEST SPEAKER:

Jim Rogers // Chairman end CEO, Kampgrounds of America, Inc. // A dynamic leader, Mr. Rogers turned around a flailing system by re-energizing the brand and its workforce. He'll share very interesting ideas for building a team atmosphere in the 21st century business.

1:15 PM-4:45 PM

Conference Program

1:15 PM-1:30 PM

Welcome & Introductions

1:30 PM-2:30 PM

Keynote Address

* Spherion Corporation, a franchisor in the recruiting and staffing industry, has conducted several surveys over the last 10 years with U.S. companies and their employees about what is important to them as workplace trends change. Join us as Spherion shares their fascinating results from their most recent research.

SPEAKER:

Sandy Mazur // Vice President, Spherion Corporation

2:30 PM-2:40 PM

Break

2:40 PM-3:40 PM

Panel Discussion

* Our panel features brave, forward-thinking franchise executives who are changing with the times and offering innovations in the workplace like flextime, telecommuting, job sharing, enhanced technology and many other benefits to keep employees engaged and satisfied.

MODERATOR:

Sandy Mazur // Vice President, Spherion Corporation

SPEAKERS:

Brig Sorber CFE, // President, Two Men And A Truck International, Inc.

Karen Powell CFE, // CEO, Decor and You, Inc.

Joe Lindeemayer // President, TSS Photography

Terrian Barnes // Global Diversity Officer, Yum! Brands, Inc.

3:40 PM-3:50 PM

Break

3:50 PM-4:40 PM

Roundtable Discussions

* Roundtables allow attendees time to discuss what they find important to them in the workplace and what their own employers are doing to keep them around. Conclusions reached during the roundtable discussions will be shared with all attendees to complete the exchange of ideas.

4:40 PM-4:45 PM

Closing Remarks

4:45 PM-5:30 PM

Wine & Cheese Reception

5:30 PM-6:30 PM

NEW MEMBER/FIRST TIMER RECEPTION

Co-Sponsored by:

An event specifically designed with our new members and first time convention-goers in mind, the New Member/First Time Attendee Reception is an opportunity to welcome this group into the IFA family and make them feel right at home. This by-invitation-only event will allow attendees the chance to mingle and become acquainted with colleagues in the franchise community including the IFA Board of Directors and other members of the IFA leadership. As an added feature, this reception will be held during the first hour of the Taste of Franchising--the party that kicks off the IFA Convention experience!

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5:30 PM-9:00 PM

TASTE OF FRANCHISING

One of the most popular of all IFA convention experiences, the Taste of Franchising is a celebration of the wonders and diversity of franchising. During this spectacular networking event, franchisor and supplier members generously provide branded food and beverage items while others sponsor decorations, paper products and entertainment to make the Taste of Franchising event stand out from the rest. You don't want to miss this unique evening of networking set in an atmosphere that puts the spotlight on the many faces of franchising!

The Taste is open for new member and first time convention attendees only from 5:30-6:30 PM All convention attendees are welcome at 6:30 PM.

We'd like to thank those IFA franchisor and supplier members who have graciously stepped forward to support this event:

SUNDAYS HIGHLIGHTS

FEBRUARY 10, 2008

7:30 AM-9:00 AM

PRAYER BREAKFAST

Becoming increasingly popular year after year, we invite you to join us at the Prayer Breakfast hosted by The ServiceMaster Company. This is a non-denomination event that we encourage you to attend with your family and friends. In addition to a special musical performance and motivational readings, we are pleased to feature CEO of Tasti D-Lite LLC, James H. Amos, Jr., CFE. Mr. Amos will speak on "Faith in the Workplace that Works." This is a great way to begin the first official day of challenging educational sessions, networking engagements and high-powered business meetings! The Prayer Breakfast is offered on a complimentary basis to the first 300 fully registered convention attendees. Please indicate your attendance on our registration form before sending it to the IFA office.

Co-Sponsored by:

Two Men and a Truck

International, Inc.

Servant Systems, Inc.

The Parable Group

HomeTask Handyman Service, Inc.

Michael H. Seid & Associates LLC

Service Brands International

MagnetStreet, Inc.

8:30 AM-12:00 N

INTERNATIONAL SUMMIT--TRACK ONE

Developed by the Global Marketing Committee (GLOMAK)

8:30 AM-9:00 AM

International Affairs Network

International Franchising 101--The Nuts and Bolts/ Lessons Learned

* How large does a franchise system need to be to consider international expansion?

* What structure is best for my company?

* The most effective way to structure an organization for international expansion.

* How and when to adapt the concept to different cultures.

MODERATOR:

Leonard N. Swartz, CFE // Senior Advisor, iFranchise Group

SPEAKERS:

Lee Vala // SVP, International Development, The Alternative Board

Ann Trill // International Specialist, Homewatch International, Inc.

Basics of International Master Franchising

* Advantages of Master Franchise expansion.

* How to determine what markets make sense for Master franchising.

* How to find suitable Master franchise candidates.

MODERATOR:

Carl Zwisler // Attorney, Haynes and Boone, LLP

SPEAKERS:

Peter D. Holt // COO, Tasti D-Lite LLC

Amir Kremer // Director of Operations, Applebees International, Inc.

8:30 AM-12:00 N

INTERNATIONAL SUMMIT--TRACK TWO

Developed by the Global Marketing Committee (GLOMAK)

8:30 AM-9:00 AM

International Affairs Network

Key Business Issues to Consider in Structuring Your International Franchise Agreements

* What specific franchise legislation exists outside the US?

* What jurisdiction should be considered for international agreements?

* How to enforce an international franchise agreement.

MODERATOR:

Ned Lyerly, CFE // SVP Global Franchise Development, CKE Restaurants, Inc.

SPEAKERS:

Roger Schmidt // Sr. Vice President & Chief General Counsel, Curves International, Inc.

Robert A. Smith // Partner, Wiley Rein LLP

Critical Issues Affecting Payments from Your International Franchisees

* Implications of the Patriot Act for international franchising.

* How can I structure an effective royalty payment procedure?

* What tax implications on royalties exist for the franchisor and franchisee?

MODERATOR:

Gaylen L Knack // Principal, Gray Plant Mooty

SPEAKERS:

Bisher Multi // Vice President International, The ServiceMaster Company

Bachir A. Mihoubi // Baja Fresh Mexican Grill

9:30 AM-12:00 N

FRANCHISEE LEADERSHIP SUMMIT

Developed by the Franchisee Forum

Making A Difference, From the Front Line to the Bottom Line

The Leadership Summit kicks off a series of educational sessions and networking events throughout the convention for franchisees,

* How to Win and Keep More Customers

* Leadership and Team Building for Improved Customer Service

* Featured speaker marketing guru Tom Feltenstein

* "Franchisee Panel of the Pros" will share strategies they used to build their business

Leadership and Team Building for Improved Customer Service

KEYNOTE SPEAKER:

Tom Feltenstein // CEO/President, Tom Feltenstein's Power Marketing Academy

Working Together to Build the Brand,--the Role the Franchisee Associations Can Play

SPEAKERS:

Peter Cohen // President & CEo, Sylvan Learning, Inc.

Susan Fairbairn // owner, Sylvan Learning Center of Austin, TX

Michele Popelka // National Director of Franchise Services, Sylvan Learning, Inc.

Barry Miller // Executive Director, Sylvan Learning Center of Girard, OH

9:00 AM-12:00 N

DIVERSITY SUMMIT

Developed by the Minorities in Franchising Committee and the Diversity Institute

* Learn how to leverage diversity and inclusion within your organization.

* Hear from companies that embrace diversity.

* Obtain tools to "Walk the Talk."

* Network with leaders in diversity management who have overcome obstacles and appreciate the challenges.

* Share personal experiences and develop a concrete plan of action.

Understanding and Embracing Diversity

KEYNOTE SPEAKER:

Gerry Fernandez // President, Multicultural Foodservice and Hospitality Alliance

Achieving Growth through Diversity: Lessons Learned from the Real World

SPEAKERS:

Steve Romaniello, CFE // President & CEO, FOCUS Brands

LaShawn Cartwright // Senior HR Consultant, Chick-Fil-A, Inc.

Corky Calhoun // Dealer Recruiting, U.S. Retail Support, ExxonMobil Corporation

Marketing to Diverse Audiences: What's Working

SPEAKERS:

Lawrence Cooke // Black Enterprise Magazine

Robert Bard // President & CEO, Latina Style Magazine

What You Should Know about the Diversity Institute

SPEAKERS:

Eric McCarthey // President, 7-Eleven Business Div., The Coca-Cola Company

Miriam Brewer // Director, Diversity, International Franchise Association

9:00 AM-12:00 N

FINANCIAL SUMMIT

Conventional and SBA Franchise Financing Strategies

* Conventional Financing--Current credit criteria.

* How do convention lenders evaluate the Franchise System?

* What are the types of SBA products?

* What are the benefits of SBA financing to Franchise Systems?

SPEAKERS:

Rick Anderson // General Manager, Franchise Finance

Brian Colburn // Business Development Manager, Butler Capital Corporation

9:00 AM-12:00 N

TECHNOLOGY SUMMIT

Developed by the Information Technology Committee

Panel of Experts: A Step by Step Guide for Implementing Technology Solutions for Your Franchise System

* Cut to the Chase--How to identifying what solutions your Franchise System really needs.

* Developing and testing the solution--How to get it right the first time.

* Getting the Franchisees to Use the System.

* Steps Not to Take.

SPEAKERS:

Ted Kennedy // CIO, Service Brands International

Amit Pamecha // CEO & Co-Founder, FranConnect Software

Jerrod Sessler // CEO, HomeTask Handyman Service, Inc.

Roundtable Topics:

1. The Hit List: Top 5 must-have technology innovations for building your business. // Ted Dzialowski, Nutrilawn

3. The Interview: Top 10 questions every franchisee should ask when interviewing prospective technology suppliers // Ken Colburn, Data Doctors

4. Stock Wheels or Custom Rims: Discussion of the pros and cons of creating your own proprietary franchise software vs. off the shelf and/or industry-specific software solutions // Marcia Hales, My Girlfriends Kitchen

5. "But it's too complicated!': Top 10 no-brainer internet technologies every franchisor should have in-house NOW // Brian Spindel, Postnet International

6. The Fine Print: Legal concerns for franchisors and their technology systems relating to systemwide privacy policies, SPAM policies, etc. // John Rogers, Davis and Company

7. Untangling the Web: Demystifying search engine marketing and analytics // James Mowery, Instant Tax Service--Shiva Sharif, Localeze

8. Virtual Classroom Remodel: Tips for improving existing online training programs for franchisees // Nancy Bigley, Dunkin' Brands

9. Guerilla's with Laptops: Making the most of interactive media--Webinars, LIVE Broadcasting, Blogging, Podcasting, and YouTube // Sally Facinelli, St. Jacques

10. Why Websites Don't Work ... 10 Things to Avoid // Dennis Carroll, Volvo Rents

11. Enemy at the Gates: Security standards for data protection (PCI-DSS)Payment Card Industry-Data Security Standards]) // Tom Epstein, Franchise Payment Networks

12. "But that's not how we used to do it!': Getting franchisees to embrace new technologies // Jack Pearce, Postal Annex+

13. Idiot's Guide to Email Marketing // Kevin O'Brian, Constant Contact

14. Big, Bold & Beyond Mass Mailing: Advanced Email Marketing Techniques // Boris Bogarski, mUrgent

15. eFranchise Your ops--eDisclosure, eContracting, eManuals // Lee Plave, Plave Koch PLC

16. Increasing your Returns: Improving franchisee collections using royalty collection software // Linda Mason, The Little Gym

17. Back Stage Passes: Integrating suppliers into your extranet // Dan Martin, IFX International

18. No Strings Attached: Wireless solutions that improve your bottom line including VOIP, mobile devices, RSS, .MOBI, etc. // Bruce Franson, Servant Systems

19. Enhancing Performance: Improving system performance with dashboards // Kim Harley, Two Men And A Truck // Michael Casey, Survey Advantage

20. Leverage Technology w/o Breaking the Bank: Sharing technology costs with franchisees and suppliers // Jerrod Sessler, Hometask

21. Lockdown: Protecting your franchise system from SPAM, Worms, Spyware, & Nasty stuff! // Ban Dugal, Reliastore Data Backups

22. Winning Sales Bites: Ramp sales with technology solutions // Amit Pamecha, FranConnect, Terry Corkery, FRANCHISEWORKS.com

23. Freebies: Access high quality, FREE technology for your business // Russell Frith Jr., The Frith Group

24. The Right Stuff: optimizing local searches // Ron Adelman, WSI

9:00 AM-12:00 N

FRANCHISE SALES COMPLIANCE AND FTC RULE SUMMIT

Franchise Sales Compliance

* Franchise Registration Law overview.

* The Registration and Disclosure Process.

* What do you and your sales team need to know to be in compliance?

* How can you create an in-house compliance team?

SPEAKER:

Joel R. Buckberg // Of Counsel, Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

The New FTC Franchise Rule

* What are the most significant changes to the Rule and how do they impact your business?

* When will the changes become effective?

* What will stay the same? What can you do to prepare for the phase-in of the New Rule?

SPEAKER:

Michael Joblove // Partner, Genovese, Joblove & Battista

9:00 AM-12:00 N

ELEMENTS OF SUCCESSFUL FRANCHISING

* Techniques for effective distribution: where franchising fits in.

* Effective franchisee recruitment.

* Franchisor operating systems, products and services that benefit franchisees.

* Essential elements of the franchisor management's philosophy and "culture."

* Communication in franchise networks.

* How to deal with change: anticipating it, accommodating it and taking advantage of it.

SPEAKERS:

Dennis Wieczorek // Partner, DLA Piper US LLP

Phil Zeidman // Partner, DLA Piper US LLP

Barry Hener // Partner, DLA Piper US LLP

Steve Greenbaum, CFE // President & CEO, PostNet International Franchise Corporation

2:45 PM-4:15 PM

CONCURRENT EDUCATIONAL SESSIONS

COLOR CODED KEY

(a) = New & Emerging Franchisors // Under 100 units and/or franchising less than five years;

(b) = Established Franchisors // 100+ units and/or franchising six+ years;

(c) = Large/Mature Franchisors // 500+ units and/or franchising 20+ years,

(d) = Applicable to All Franchisors

Ongoing franchise training is of paramount interest to you and your executives. We are pleased to offer concurrent educational sessions to meet the needs of our diverse membership. With programs focusing on all facets of franchising including technology, leadership, development, operations, franchise relations, franchise sales and marketing, international expansion and diversity, there is something of interest for everyone. And to better serve the needs of franchise systems in various stages in their lifecycle, we have designated certain sessions for New & Emerging Franchisors, Established Franchisors and Large/Mature Franchisors. Please refer to our color-coded key above and in subsequent pages in order to find the sessions most germane to your business.

(d) Establishing an FAC (Franchisee Advisory Council)

Developed by the Franchisee Forum

* What will an FAC do for me?

* Why an FAC will benefit your System and Franchisees.

* What are the Do's and Don'ts in organizing an FAC including Structure, Continuity, Relationships and Expenses?

* What are the ways to make the most effective use of your FAC through Elected Representation, Perspective, Visibility & Communication?

MODERATOR:

Michael Gornet // President, Mr. Handyman of California & Florida

SPEAKERS:

Todd R, Recknagel // President, Mr. Handyman

Mary Kennedy Thompson, CFE // President, Mr. Rooter, The Dwyer Group

Raj Ghosh // Franchisee owner, Pretzel Time

(d) Benchmarking Franchisor operating Costs Through Emerging, Growth and Mature Phases

* Defining and setting benchmarking goals and metrics.

* Implementing processes and procedures that will facilitate data collection.

* Analyzing and using the data collected.

* Competitive benchmarking.

* Sharing data and results within and across brands.

MODERATOR:

Charlie Chase // President & CEO, CertaPro Painters

SPEAKERS:

Todd P. Left // President & CEO, AAMCO Transmissions, Inc.

Stephen Smith. CFE // CEO, Planet Beach Franchising Corporation

Aslam Khan // President/CEO, Falcon Holdings, Church's Chicken Franchisee

(d) It's All About Attitude: How Franchisors & Franchisees Should Relate to Each other for the overall Success of the System

* What separates franchisors when it comes to positive relationships and those systems where the franchisees do not trust the franchisors.

* How does the franchisor CEO and senior management establish the foundation of the franchise relationship?

* What do franchisees expect from franchisors when it comes to leadership, communication and attitude?

* What actions can franchisors and franchisees take immediately to make a difference in their franchise relationship?

MODERATOR:

Brian B. Schnell // Partner, Faegre & Benson LLP

SPEAKERS:

Catherine Monson // President, PIP Printing and Document Services

Steven R. Siegel // Managing Partner, Brookside Consulting

(d) Managing a Franchise System in Crisis

Developed by the Franchise Relations Committee

* A system crisis isn't always externally driven, they can be an internal systemic issue!

* The crisis can be an isolated incident or a major implosion!

* Are you prepared? What are the "ground rules" for addressing a crisis? Do you have a crisis management program in place?

* How do you leverage the experience of managing a crisis to enhance your system long term?

* A system crisis can have an enormous impact on your business; our panel of experts will share their experiences and lessons on "Managing A System In Crisis!"

MODERATOR:

Bruce V. Bloom, CFE // Senior Vice President, Boston Market

SPEAKERS:

Harry D. Loyle, CFE // President & CEO, Motophoto, MOTO Franchise Corporation

Michael Bamrick, CFE // Division VP, Franchise operations, Jack In The Box, Inc.

(d) Litigation & How to Manage Legal Costs

* Using budgets to avoid surprises.

* Maximizing internal resources to minimize outside legal costs.

* Litigating routine matters in-house.

* Creating and maintaining "Brief Banks" on specific issues.

* Exploring non-traditional fee structures including success fees, blended rates and fee caps.

* Use of national litigation counsel, mediation and other ADR alternatives.

* Using technology and document management tools.

MODERATOR:

Michael R. Gray // Principal, Gray Plant Moot,/

SPEAKERS:

Mark Dely // Vice President & General Counsel, ServiceMaster Clean

Kevin P. Hein // Partner, Snell & Wilmer, LLP

Victoria Blackwell // Senior Vice President of Legal and General Counsel, Papa Murphy's International, Inc.

(d) Shining the Light on Franchisee Profitability and Cash Flow

* Learn how to improve franchisee profits and cash flow.

* Focusing on KPIs (Key Performance Indicators) You can't manage what you don't measure.

* Learn how to make franchisees WANT to share their P&Ls with you.

* Learn how to create "healthy" internal competition amongst franchisees, for record breaking performance.

* Learn how to accelerate the growth of your system with the right people.

* Learn how to make all of the above work to the advantage of your franchise sales process.

MODERATOR:

Phil Wilkins // CEO, Diverse Wealth Systems

SPEAKERS:

Paul C. Wolbert // Vice President, U.S. Lawns

Adam Scott // COO & Co-Founder, Wing Zone Franchise Corporation

Phillip Campbell // CFO, Franchise Analytics

(c) How to Develop a Strong Discovery Day

* Discovery Day strategies for success- defining Discovery Day outcomes and objectives.

* The role of various departments and management of your company in hosting a successful Discovery Day.

* Tips and hints to deliver a powerful and compelling Discovery Day to your franchisee prospects.

* Shaping and formulating Discovery Day policies and procedures.

* Discovery Day from a legal point of view- making sure your bases are covered.

MODERATOR:

Steve Olson // Publisher, Franchise Update, Inc

SPEAKERS:

Nikki Sells, CFE // Vice President/Franchising, Express Personnel Services

Jason Tragesser // Special Services Manager, PostNet International Franchise Corporation

(d) The "War for Talent" is Here--Learn Effective Ways to Attract/Retain Quality Employees

* How current and future economic trends impact recruiting.

* New tools to maximize your current and future labor pool.

* New consumer behavior, dispositions and outlooks that impact an employer's ability to acquire and retain talent as a skills shortage emerges.

SPEAKER:

Bill Wagner // CEO, Accord Management Systems, Inc.

(d) Panel of the Portals: Evaluating, Selecting and Managing Websites for Franchise Lead Generation

A Supplier Forum Best Practices Seminar

* How to effectively use internet portals to generate franchise leads.

* Why Internet Portals--What are the Trend data & Stats?

* Evaluation and Selection--Where to star/, Questions to ask, Pricing options.

* Launching the Campaign--Exposure, Message, Tracking & Evaluation.

* Tracking and Review--Quality vs. Quantity & Cost per Lead vs. Cost per Sale.

MODERATOR:

Keith Gerson, CFE // President & COO, PuroSystems, Inc.

SPEAKERS:

Kimberly M. Ellis // President, BISON Advertising, Inc.

Brent Turner // VP/GM, Franchise Gator

Matt Alden // President, Franchise Solutions

Terny Corkery // President & CEO, Franchiseworks.com

(d) The Law of Attraction in Action--Improve the Quality of Franchisees Attracted to Your Brand

* Profiling your ideal franchisee.

* Marketing your brand effectively to attract high quality franchisees.

* Best practices for qualifying your candidates early in the process.

* Identifying the true diamonds in the rough.

MODERATOR:

Marc Kiekenapp // Managing Partner, Franchise Outsource

SPEAKERS:

D'Wayne Tanner // Vice President of Sales, Focus Brands, Inc. Michael D'Arezzo, CFE // Director, Franchise Sales--Carl's Jr., CKE Restaurants, Inc.

(d) The Sales Process Defined

* Starting with the end in mind.

* The steps to the close.

* Timelines to the close.

* When to "walk away" from the candidate.

* To sign or not to sign at DDay?

MODERATOR:

Brian Spindel, CFE // EVP/COO, PostNet International Franchise Corporation

SPEAKERS:

Fred Bartliff // Director of Franchising, Express Personnel Services

Scott R. Planer, CFE // Vice President, Franchise Development, Yum! Brands, Inc.

(d) Change is Good, You Go First: The Astonishing Power of Four Walls Branding & Neighborhood Marketing

* How to cut staff turnover in half--and save thousands (if not millions) of dollars.

* Will they do the job? Three core questions that guarantee hiring success with 90% accuracy.

* The science of stacking promotions for geometric growth.

* How to leverage the four ways to increase growth for double digit profits.

* 45 killer proven, promotional marketing ideas to boost your sales tomorrow.

SPEAKER:

Tom Feltenstein // CEO/President, Tom Feltenstein's Power Marketing Academy

7:30 PM-9:00 PM

MIF RECEPTION

Join us at the Minorities in Franchising Committee and Diversity Institute Reception for an evening of food, prizes and networking in support of a diverse franchising community. This year, we are pleased to announce an exciting addition to the evening. Reception attendees will have the opportunity to participate in an auction to receive packages of advertising in USA Today. Proceeds gfrom the auction will go toward the support of programs developed by the IFA Educational Foundation. The reception is open to all IFA convention attendees.

MONDAY HIGHLIGHTS

FEBRUARY 11, 2008

10:15 AM-11:45

CONCURRENT EDUCATIONAL SESSIONS

(a) = New & Emerging Franchisors // Under 100 units and/or franchising less than five years;

(b) = Established Franchisors // 100+ units and/or franchising six+ years;

(c) = Large/Mature Franchisors // 500+ units and/or franchising 20+ years,

(d) = Applicable to All Franchisers

Pleas refer to our color-coded key above in order to find the sessions most germane to your business

[ILLUSTRATION OMITTED]

(b) (c) I Know Where I Want to Go, But How Do I Get There? Business, Financial and Tax Considerations for International Expansion of U.S. Franchise Systems

Developed by the Global Marketing Committee (GLOMAK)

* What is the best method of international expansion for my company?

* Tax implications of international transactions.

* Financial implications of international expansion.

MODERATOR:

Edward Levitt // Partner, Gowlings

SPEAKERS:

Donald J. Dwyer, Jr., CFE // Director of International Operations, The Dwyer Group

Kurt Ullman, CFE // Senior Director, Edwards Global Services, Inc.

(d) Franchise Technology: Tracking Franchise Inquiries from the Start to the Store Opening and Beyond

* Is there currently software/hardware available that will track a new franchisee through a system from start to opening and beyond?

* Where does a franchisor get the technology and what is the investment?

* Why would a franchisor want to track this? What are the benefits?

* Is there benchmarking available to measure performance?

* Examples of best practices and how the tracking impacted performance.

MODERATOR:

Greg Cory // President, eMaximation

SPEAKERS:

Brent Alvord // President, Lenny's Franchisor, LLC

Dennis Carroll // Information Systems Manager, Volvo CE Rents, Inc.

John Mann // Co-Founder, Rolly Pollies International, Inc.

(b) Private Equity for Franchisees

* Is Private Equity right for your network or system?

* Attracting Private Equity; where to start,

* Preparing a Business Plan for Private Equity Partners.

* Ownership structures and its affect on Franchise Documents.

* Got cashflow? They're going to ask.

MODERATOR:

Shawn M. Caric, CFE // VP of Franchising Development, Hollywood Tanning Systems, Inc,

SPEAKERS:

Andy Stern // Partner, Five Points Partners, Five Guys Burger Franchisee

Suresh Rajan // Owner, Dunkin' Donuts of Alexandria, VA, Java Nova LLC

Marc Nathan // CMS Securities, Burger King Franchisee

(b) (c) Using Business Format Franchising to Save the World

* The health care crisis in the developing world.

* How Business Format Franchising is addressing the issues of medical care and drug distribution.

* The CFWshops experience.

* Understanding the challenges of franchising in an NBO world.

* How franchisors and franchisees can become part of Saving the World.

MODERATOR:

Michael H. Seid, CFE // Managing Director, Michael H. Seid & Associates

SPEAKERS:

Scott Hillstrom // CEO, Sustainable Healthcare Enterprise Foundation

Sid Feltenstein // Chairman, Sagittarius Brands

James H. Amos, Jr., CFE // CEO, Tasti D-Lite LLC

Steve Greenbaum, CFE // President & CEO, PostNet International Franchise Corporation

(b) (d) Do As I Say, Not As I Did: A Smarter Way to Grow Your Franchise System

* Get a head start by learning from the often costly mistakes of others.

* Learn from experienced franchisors--how and what they would have done differently.

* Hear how choices about system standards, defining the model, staffing choices and marketing are key to success.

* You don't have to reinvent the wheel and you'll see it's never too late to make a better franchise system.

MODERATOR:

Mary Ann O'Connell // President, Franwise

SPEAKERS:

Rhoda Olseo // President, Great Clips, Inc.

Liberty Harper-Simonsen // Associate/Consultant, Franwise

Marianne Murphy, CFE // VP Marketing/Business Development, HMA Franchise Systems, Inc.

(c) Creating Purchasing Programs to Maximize Savings to Your Franchisees

* Essential elements of a purchasing program.

* Partnering with the right vendors.

* How to get the most from your vendor relations.

* How e-commerce can drive buying power.

* Contests plus incentives to increase franchise participation.

MODERATOR:

Jack Earle // Managing Partner, Earle Enterprises LT, McDonald's Franchises

SPEAKERS:

Doyle James, CFE // President, Aire Serv Heating & Air Conditioning, The Dwyer Group

Janice M. Dwyer, CFE // President, Luce Smith & Scott, Inc.

Mary Rogers // CEO & President, Abrakadoodle Remarkable Art Education

(a) (b) Really Great Ideas for a Better Convention: Stop Wasting Money and Start Producing Results

* How to avoid the 10 biggest mistakes almost everyone makes.

* How your convention can help drive franchise sales.

* How to create value for your vendors and how they can create value for you.

* The biggest waste at every convention and where you should never skimp.

SPEAKER:

Rick Cornish // President & Creative Director, Flying Colors Inc.

(c) Franchise Sales from the Franchisee's Prospective

* Why Unit Economics is Job #1 for the Franchise System.

* Why Establishing and Maintaining Quality Standards begins with the Franchisee Selection Process.

* KEYS to gain validation of your system by current Franchisees.

* What does it feel like to be a prospect in today's franchise environment, and how to be better.

* Phases and types of franchisees in the investigation process, what are they thinking?.

MODERATOR:

John W. Francis // Owner, PostNet of MN and WI

SPEAKERS:

Joseph Mathews // Founding Partner, Franchise Performance Group

Cindy Neal // Express Personnel of Peoria, IL

(c) Strategic Thinking in Your Franchise Agreements

A Supplier Forum Best Practices Seminar

* Providing flexibility to address future changes in the franchise system.

* Crafting exclusive territories to take into account future methods of distribution and future acquisitions.

* Advertising provisions that can adapt to growth in the system and changes in methods of promotion.

* Addressing dispute resolution based on the resources of the franchisor.

MODERATOR:

Charles S. Mode& CFE // Larkin Hoffman Daly & Lindgren, Ltd.

SPEAKERS:

Jeff Thames // Vice President, Gales, Anytime Fitness, Inc. Dave Hood // President, iFranchise Group

(b) How to Sell to New Franchisees (for New Franchisors)

* Learn how to "target" markets proactively.

* Learn how to generate quality leads.

* Learn how to attract the right candidates.

* Learn how to properly manage expectations--yours, your prospect's and your team's.

* Learn how to get it right the first time and develop your system with a rock solid foundation.

MODERATOR:

Stan Friedman // President, ACI Franchising, LLC/Retro Tax

SPEAKERS:

Matt Friedman // CEO & Founder, Wing Zone Franchise Corporation

Shawn Spencer // COO, Fran-Systems LLC

Michael St. Jacques // President, Franchise Relationships, St. Jacques Franchise Marketing

(c) The Real Estate Crisis: Finding Great Real Estate in Tough Markets

* Location, location, location; yeah we know, but how do we find those great locations?

* What role should demographic modeling play in your site selection?

* Personal networks, broker networks, developers; what systems have been the most effective?

* What are the new trends in the real estate and development landscape?

* Identifying great locations has never been more difficult; our panel of experts will explore the systems and methods they are utilizing to maximize their real estate development.

MODERATOR:

Joseph A. Cardiello // SVP Acquisitions, National Retail Properties

SPEAKERS:

Ryan Cunningham // President, Javelin Solutions

Yaron Goldman // President, McAlister's Dell Franchisee

Salman Siddiqoi // Director, Development West, Dunkin' Brands, Inc.

(b) (a) Building the Brand From Within

* Defining your brand position.

* Threading your "brand essence" through the entire organization.

* Selling your brand position to the franchise system.

* 12 real-life strategies on building the brand from within.

MODERATOR:

Jenn Onnen // VP-Account Supervisor, Hot Dish Advertising

SPEAKERS:

Steve Hockett // President & CEO, Rapid Refill International Corporation

Tom Romano, CFE // Principal, Biz Builders Global

Don Gates // Brand Marketing Officer, Long John Silver's/Yum! Brands

2:45 PM-4:45 PM

BUSINESS SOLUTION ROUNDTABLES

Facilitated by Franchise Executives

Co-Sponsored by:

One of the most valuable networking events you'll attend all year, our Business Solution Roundtables facilitated by Franchise Executives offer participants a unique opportunity to learn from some of the best and brightest in the franchising community. Sit down with top CEOs, CFOs, COOs, Presidents and Executive Vice Presidents and pick their brains about their success stories, best practices they've employed, and the latest trends they see in the marketplace. The franchise executives facilitating these roundtables have years of experience and know what it takes to be successful. Come ready to share your own thoughts and ideas too-everyone learns from each other during these sessions. A wide variety of topics will be addressed including franchise relations, franchise sales, operations, legal and financial issues, branding, and marketing. Tables facilitated by successful franchisees will also be featured so franchisees can share ideas about enhancing their everyday business operations.

[ILLUSTRATION OMITTED]

6:30 PM-8:30 PM

WFC NETWORKING RECEPTION

To celebrate the accomplishments of women in franchising, the Women's Franchise Committee is pleased to invite all IFA convention attendees to their Networking Reception. The event promises to be a fun evening of networking and mingling with friends. WFC members will be on hand to answer questions you may have about the resources and programs developed under their stewardship.

[ILLUSTRATION OMITTED]

7:00 PM-8:30 PM

INTERNATIONAL RECEPTION

All IFA convention attendees are welcome to join their colleagues from around the world at our International Reception. Whether you are new international franchising, have been globetrotting for some time, or are interested in learning more about the international opportunities available today, come and enjoy an evening of networking with fellow franchise executives and representatives from several franchise associations around the world.

TUESDAY HIGHLIGHTS

FEBRUARY 12, 2008

10:15 AM-12:30 PM

Facilitated by the Supplier Forum

Sponsored by the Supplier Forum, these roundtables offer a wide range of cutting-edge topics relevant to how you conduct business on a daily basis. What you learn from our franchise service experts at these discussions is guaranteed to help your bottom line. Pick up innovative business solutions and fundamental tips on staying competitive in today's marketplace whether you are a new or established franchisor. You'll participate in several discussions and it's up to you to decide which table topics are most germane to your franchise business. We encourage an open exchange of ideas so all participants should raise questions, describe challenges and lessons learned, and offer best practice stories.

[ILLUSTRATION OMITTED]

GENERAL TRACK

Communicating with Franchisees to Avoid Disputes--and to Win When Fighting is Unavoidable

Scott Kern // Scott C. Kern, Attorney at Law, LLC

Jania Bailey // FranNet

Franchisee Conferences

John R. Previs // Shareholder, Buchanan Ingersoll & Rooney PC

William Purves // Harris Goldman Productions

Winning Customer Loyalty by Delivering a Remarkable Customer Experience

Cindy Wetmore // SMG

Sadjeesj Thampi // Zeeprebe

Keeping a Pulse on Local Brand Reputation.

How do you ensure your brand is viewed positively in every location?

Michael Casey // Survey Advantage

Jack Mackey // Service Management Group

Establishing an FAC (Franchisee Advisory Council)

Stacy Swift // FranNet

Courtney Thomas // Sanderson & Associates

FINANCE TRACK

Best Practices for Royalty Collections

Tom Epstein // Franchise Payments Network

Sandy Tucker // Williams Mullen

Issues Encountered by Start-Up Franchisors

Melissa Ann Conner // LeClair Ryan, A Professional Corporation

Rochelle Spandorf // Sonnenschein Nath & Rosenthal

FACTA and Franchising: Are your Franchisees Truncating Credit Card Numbers?

Mike Gray // Gray Plant Mooty

Bruce Lynn // Financial Executives Consulting Group

Acquisition of Franchise Companies by Private Equity investors

Amy Cheng // Cheng Cohen LLC

Robert A. Smith // Wiley Rein LLP

Evaluating Financial Ability of Franchisee Candidates

Robert Rodi // Mount Pleasant Capital Corporation

Leslie Durocher // Advantage Leasing Corporation

Financing Solutions and Best Practices in Obtaining Funds

Peter J. Tupper // Direct Capital

Rick Anderson // Franchise Finance

Financing Options for Franchisees

Bernie Siegel // Siegel Capital

Leonard Fischer // Benetrends

Are You Really Covered Under Your Franchisees Insurance Policy?

Mark C. Hegstrom // USB Financial Services, Inc.

Mark Lettelleir // Modern Business Associates

How to Develop a Comprehensive Financing Program and Resources for Your System Operators

Reginald Heard // Bankers One Capital

John L. Szajna // Banking Syndicators of America, Inc.

Is Your Franchise System Prepared for a Wage and Hour Audit?

Marjorie "Midge" Seltzer // Modern Business Associates

Alan Newcomb // Associated Consultants, Inc.

Actual and Hidden Costs in Lease Locations

Norman Issley // Lapointe Rosentstein

Dion Garner // ProfitKeeping

LEGAL TRACK

Document Retention Policies and Electronic Data

Erika Amarante // Wiggin and Dana LLP

Joseph J. Fittante, Jr. // Larkin Hoffman

Avoiding Employment Claims by a Franchisee's Employees: Helping without Getting Hurt

Dominick J. Bratti, Esq. // Fox Rothschild LLP

Alexander Tuneski // Kilpatrick Stockton

Financial Freefall: How to Play it When Your Franchisee is Going Bankrupt

Michael J. Viscount, Jr., Esq. // Fox Rothschild LLP

Tom Macintosh // Krass Monroe, PA

Negotiating Franchise Agreements: Common Pitfalls and Winning Strategies from Both the Franchisor's and Franchisee's

Perspective

Scott P. Weber // Phelps Dunbar, LLP

Jonathan Perlman // Genovese Joblove & Battista

Best Practices for Working with Franchisees on Territories

Kevin Collette // Ryan Swanson & Cleveland

Paul Sill // Forum Analytics, LLC

State Consumer Protection Laws and the Franchisor--Is There Direct Liability For Franchiso(s Under State Consumer

Protection Statutes?

Beth Brody // Faegre & Benson LLP

Harold Kestenbaum // Ruskin, Moscou, & Faltischek

Protecting Your Trade Dress

Garrett Tuttle // Perkins Cole LLP

Scott Sandberg // Snell & Wilmer, LLP

Problem Franchisees: An Ounce of Medicine or a Pound of Cure

Geoffrey B. Shaw // Cassels Brock LLP

Robin A. Schachter, Esq. // Ryan, Swanson & Cleveland, PLLC

Best Practices in Protecting and Enforcing Trademarks, Copyrights and Other IP interests

James Wahl // Krass Monroe, P.A.

Frank (Francis) Duffin // Wiggin and Dana LLP

The Impact of Registration and Disclosure Violations on Young Franchise Systems

Lawrence (Larry) Ward // Dorsey & Whitney LLP

John Baer // Sonnenschein Nath & Bosenthal LLP

Embracing the Amended FTC Franchise Rule: What Franchisors Can and Should Be Doing From a Business Perspective

Max Schott // Gray Plant Mooty

P. Rivka Schochet // Miller, Canfield, Paddock and Stone, PLC

Preparing for Life in the Post-Arbitration World

Fredric A. Cohen // Cheng Cohen LLC

Edward (Ned) Levitt // Gowling Lafleur Henderson LLP

[ILLUSTRATIONS OMITTED]

Will Your Arbitration Clause Be Enforced by the Courts?

Barry M. Heller // DLA Piper US, LLP

Jeffrey H. Wolf // Greenberg Traufig, LLP

Best Practices for Dealing with a Difficult Franchisee

Nina Greene Kersh // Genovese Joblove & Battista, PA

Cynthia Clark // United Financial Services Group, inc.

Creating Effective Royalty Audits

Aaron Chaitovsky // Citrin Cooperman & Company, LLP

Roeald Silberstein // Maddox Ungar Silberstein, PLLC

Enforcing New System Standards: Carrots and Sticks for Franchisee Compliance

Mike Lockerby // Foley & Lardner, LLP

Scott Schrank // Hilton Hotels Corporation

Resolving Disputes With Franchisees: Arbitration or Litigation?

Joe Christiansen // Foley & Lardner, LLP

Paul Reeve // United Parcel Service

INTERNATIONAL TRACK

Developing Your Franchise Management System to Expand Into International Markets

Scott St. Cyr // Cyrious Software

Leonard Polsky // Gowling Lafleur Henderson, LLP

Franchising Internationally--Key Business and Legal Issues

Frank Zaid // Osier, Hoskin & Harcourt LLP

Charley Scrivener // Davis LLP/CIBC

Finding the Right Partner for International Success

Alison McElroy // Faegre & Benson LLP

Bruno Floriani // Lapointe Rosenstein, LLP

Franchising in Latin America

William Le Sante // Le Sante International

Jorge Mondragon // Gonzalez Calvilio, S.C.

Franchising in Canada and in the United Kingdom

Joseph Adler // Heifer Adler LLP

Victoria Wilkes // Clarke Willmott

Getting Connected For A Canadian Expansion

John L. Rogers // Davis LLP/CIBC

Jayne Westlake // Cassels Brock & Blackwell, LLP

Franchising in China

Paul Jones // Jones & Co.

Rod Young // DC Strategy

TECHNOLOGY TRACK

Selection and Working with Lead Generation Websites

Terry Corkery // FranchiseWorks.com

Jan Hall // Bison Advertising

Optimizing Your Franchise Website for Search Engine Position

Leslie Gibson // Bison Advertising

Brent Turner // Franchise Gator

The Latest Online Franchise Management Applications: What's New for 2008?

Dan Martin // IFX Online

Stan Garber // Onosys

Automating Franchise System Customer Relationship Management and Retail Marketing Efforts

Jason Patz, President // Market Point

Maribel Guiste // WSI

Utilizing Webinars To Engage Prospects And Train Franchisees

David Handler // Success Handler, LLC

Kathy Larson // Xegy--Franchise Roadmap

Networking 2,0: Navigating Year Franchise Through the Tumultuous Waters of Social Networking and the Blogosphere.

Bobby Lehew // ROBYN

Shiva Sharif // Localeze

What is a Qualified Lead and What is it Worth?--The Role of Online Franchise Directories: To Deliver inquiries or

'Qualified' Leads?

Matt Bogart // Franchise.com

Andrea Cannistraci // eMaximation

FRANCHISE SALES TRACK

Selling in A Slow Economy

Lori Kiaer-Block // FranChoice

Michael (Mink) Riddiough // KRA Franchising

The Best Ways to Generate Franchise Leads in 2008

Jenn Onnen // Hot Dish Advertising

Gary Gardner // Franchise Update

How to Evaluate and Process Internet Leads

Sharon Dietrich // Franchise Solutions

Brad Aronson // Franchise Gator

How to Effectively Qualify Franchise Prospects

Fred Berni // Dynamic Performance Systems Inc.

Larry Carnell // Benetrends, Inc

How to Effectively Handle the Resale Opportunities Within Your Franchise System

Dennis Fuller // FranchiseResales, LLC

Manny Armesto // Praetorian Group

The Pros and Cons of Using Brokers

Adam Siegelheim // Stark & Stark

Blair Nicol // FranNet

How to Maximize Sales Through Franchise Brokers

Nigel Mayne // MatchPoint Group Inc.

Stacy Swift // FranNet

Proactive Franchise Sales

Karen Spencer // FranSystems

John Doyens // Boyens Group

Structuring the Right Franchise Sales Team

Kurt Landwehr // Brand-One

MARKETING TRACK

Maximizing Flexibility in the use of System Marketing Funds

Gaylen Knack // Grey Plant Mooty

Susan Weinman // Michaels Wilder, Inc.

How To Transform Your Organization Into A Sales Building Powerhouse

Tom Feltenstein // Power Marketing Academy

Tania Sheppard // Upside Group

The Power of Publicity for Franchisee Brand Awareness in Local Markets

Sherri Fishman // Fishman Public Relations

Mick Ferraro // eNR Services, Inc

Building Your Brand Through PR

Larne Fisher // Fish Consulting

Debra Vilchis // Fishman Public Relations

Franchisor Balancing Act: Cost-Effectively Protecting A Brand Without Stifling Franchisees

Tim O'Connor // New London Communications, Inc.

Dana King // Creative Producers Group

Marketing Magic: Demystifying the Myths Behind What Really Works

Heidi Bohi // Upside Group

Manica Nepote // Hot Dish Advertising

Maximize ROI Through Strategic Marketing And Advertising Campaigns

Suzy Tatz // Michaels Wilder

Mitch Brandow // Local Marketers, Inc.

Grand Openings Strategies

Katie Dunbar // Henry Wurrst Inc

Stephanie Whitaker // Michaels Wilder, Inc

How Has The Internet Changed Your Approach To Advertising?

Charles Osborne // Watauga Group/rrwg Advertising

Al Gadbut // Aquire Vision

Defining and Segmenting Your Target Audience

M. Sharmila de Silva // Hot Dish Advertising

Rich Hollander // Buxton

The Value Of Local Store Marketing

James Lipson // Gannett/Franchise Xpress

Katrina Meeks // Quantum Direct

Best Practices for Effective Franchisee Email Marketing and Survey Programs

Kevin O'Brien // Constant Contact

Carey Jernigan // Re:group

Intellectual Property Protection and Franchisee Marketing issues

Lane Fisher // FisherZucker LLC

Jennifer Wisniewski // Kutak Rock

How to Communicate Business Strategies to Encourage Franchisee Participation

Todd Hansen // O'Malley Hansen Communications

Chad Jackson // Blue Water Direct

Branding--How to Control Your Brand in an Online Environment

Craig Eldridge // BFC

Craig Huber // National Cable Communications

OPERATIONS TRACK

Franchisor/Franchisee Communications

Marisa Faunce // Wiley Rein, LLP

Franchisee Support is More Than a Friendly Lunch; Proactive Support Drives Franchisees Forward.

Steve Trego // Prograde

Prit Sen // ZeeProbe

How to Write and Maintain Effective Operations Manuals?

Craig Dietz // Special Ops

Paula Powers // Power Traing and Development

Training Best Practices

Maria Rasher // Michael H. Seid & Associates

Diana Kleiman // CertiLearn

Successful Benchmarking

Brian Jones // BD JONES

Rick Batchelor // ZeeWise, Inc

Franchisee Satisfaction: Growing a Happy and Healthy Franchise System

Eric Stites // Franchise Business Review

Getting the Most Out of Your Operations Manual

Keith Carleton // MSA Worldwide

Linda Bremer Menter // FranChoice, Inc

Market Saturation--Determining the Delicate Balance Between Market Maximization and Cannibalism.

Elizabeth Dillon // Gray Plant Mooty

David Holmes // Holmes & Lofstrom, LLP

New and Emerging Franchisors: Avoiding Potholes on the Road to Growth

Mary Ann O'Connell // Franwise

Jeffrey Abbott // The iFranchise Group

Human Capital Your Biggest Expense!

Danny Goldberg // EEnucleus, LLC

Wendy Bloechlell // SageFire

Accelerating Your Store Opening

Larry Myer // F.C. Dadson

Elizabeth Miller // StoreFloors

Accelerating the Site Selection Process

Ryan Cunningham // Javelin Solutions

Bob Quillman // State Farm Insurance

3:00 PM-4:30 PM

CONCURRENT EDUCATIONAL SESSIONS

COLOR CODED KEY

(a) = New & Emerging Franchisors // Under 100 units and/or franchising less than five years;

(b) = Established Franchisors // 100+ units and/or franchising six+ years;

(c) = Large/Mature Franchisors // 500+ units and/or franchising 20+ years,

(d) = Applicable to All Franchisors

[ILLUSTRATION OMITTED]

3:00 PM-4:30 PM

CONCURRENT EDUCATIONAL

(d) Leadership: Inspiring and Sustaining Great Performance

* Focusing on what it really means to be a leader in franchising.

* Everyday actions a franchise leader does to create results.

* Leadership types and where do you fit in?

MODERATOR:

Mary Kennedy Thompson, CFE // President, Mr. Rooter, The Dwyer Group

SPEAKERS:

Joe Bourdow // President, Valpak

Susan Black-Beth, CFE // SVP, Director of Franchising, Super Wash, Inc.

(b) Growing a Vintage Brand

* What are the special challenges for franchise companies that have been around for 25, 30, 40 or even 50 years?

* How do you stimulate the system to continue growing in terms of both new units and remodels?

* What's most important in maintaining a great relationship with your most seasoned franchise partners?

* New executive team, new rules--how do you smooth the waters for your long-time franchisees?

MODERATOR:

Kenneth Myres // COO, RomaCorp, Inc.

SPEAKERS:

Tom Oreck // Executive Chairman, Oreck Franchise. Inc.

Doug Pendegrast // EVP & CFD, Church's Chicken, Inc.

(b) (c) Expanding Your System through Broker Networks, Regional Developers and Master Franchisees

* What is the difference between all these sources? Pros and cons of each source?

* Average cost per acquisition of each option?

* Are they mutually exclusive or can they be used in combination to achieve growth goals?

* What should Franchisors know/ask before they employ any of these options?

* Examples of Best Practices of each option.

MODERATOR:

Lori Kiser-Block, CFE // President, FranChoice

SPEAKERS:

John Dring, CFE // EVP & COO, Cartridge World

Mark C. Johnson // VP Area Development, Liberty Tax Service

Gregory A. Longe // President, Automotive Franchise Systems

(b) (c) International Franchise Sales: Lead Sources & Best Practices for Qualifying Leads & Closing the Deal

Developed by the Global Marketing Committee (GLOMAK)

* How to generate the most qualified international leads.

* How to validate a franchisee candidate.

* The roles of consultants in the international development market.

MODERATOR:

William LeSante, CFE // CEO & Managing Director, LeSante International

SPEAKERS:

Yoshino Nakajima // Vice President International Development, Home Instead Senior Care

Burt Yarkin // CEO, Cartridge World North America

Kristin Houston // Senior International Trade Specialist, US Department of Commerce

(b) (c) Tactical Execution: Becoming a Leader in your Organization to Influence Change

Developed by the Franchisee Forum

* Effectively manage change during an acquisition to produce WIN/WIN results.

* Learn how to profit even when you have a new parent company.

* Identify best practices of proactive leaders and develop parameters for benchmarking.

* Learn how the power of peers empowers the brand and effective communication tactics to promote synergy.

* Discover why you are your brand's best recruiter.

MODERATOR:

Saunda Kitchen // Owner, Mr. Rooter of Sonoma County, CA

SPEAKERS:

Mike Bidwell, CFE // President & COO, The Dwyer Group

John P. Hayes // President & CEO, HomeVastors of America, Inc.

Michael Haith // CEO, Maui Wowi Franchising, Inc.

(c) Growing Beyond 100 Units

* What do they have that we do not?

* What can we do now to get to that magic number?

* What are the top 5 things to have in place?

* What are the most common mistakes to avoid?

MODERATOR:

Karen Spencer // CEO, Fran Systems LLC

SPEAKERS:

Brian Scudamore // President, 1-800-Got-Junk?

Tom Goldsmith // Director of Development, Culver's Restaurants

Brian Boycan // Director of Real Estate & Development, Auntie Anne's, Inc.

(a) (b) Generating Sales Leads on a Tight Budget

* Tight budget, no budget ... no problem!

* Networking tips from the pros.

* Are Roadshows an option? With multiple brands?

* Referral Program ideas.

* Been there, done that ... successful ideas that work!

MODERATOR:

Steven Beagelman, CFE // Chief Franchising Officer, Hollywood Tanning Systems

SPEAKERS:

Randy K. Watts // Vice President, Franchise, Nathan's Famous, Inc.

Jeff Barns // Franchising Manager, Dunkin'Brands, Inc.

Jeff Sturgis, CFE // VP Franchise Sales & Development, Fantastic Sams

(d) The Latest Technology to Gain New Customers & Brand Awareness

* How to use the web and technology tools to synchronize your marketing and messaging to consumers.

* Viral Marketing--the marketing method of the future.

* How to develop effective E-mail and web based customer loyalty programs.

* The ins and outs of RSS, BLOGs, Wiki, and other newer Internet terms and technology.

* Leveraging technology to get your franchisees on board with national and regional marketing programs.

MODERATOR:

Faye Duren // Account Supervisor, Hot Dish Advertising

SPEAKERS:

Gregg Stewart // Senior Vice President of Interactive, TMP Directional Marketing

Dick Larkin // President, Weblistic

(b) (c) The Franchisor's Role in Brokering a Re-Sale Transaction

* How large does a franchisor need to be to have a re-sale department?

* Legal issues related to re-sale.

* Benefits of a formal re-sale department.

* Mistakes to avoid.

* In house versus outside brokerage firms.

MODERATOR:

Amy Cheng // Member, Cheng Cohen LLC

SPEAKERS:

Steven Cox // Director, Resales Department, The Dwyer Group

Linda L. Burzynski, CFE // CEO & Chairman of the Board, Liberty Weight Loss

Terry Powell, CFE // CEO & Founder, The Entrepreneur's Source & Business Advisers International