ATLANTA -- "Some of the best lessons in business come from failure," said Prime Point Media President Karen Robinson, featured speaker at Wednesday's IMPACT Speaker Series, a weekly forum at the Georgia Tech College of Management where successful entrepreneurs share their experiences and expertise
"If you don't learn from mistakes - yours and others' - then you won't succeed." Robinson, who has raised over $75 million in venture capital, discussed the opportunities she has seized and the challenges she has faced as an entrepreneur - from the euphoric height of the high-tech, dot-com era to the bottom of the post-bubble bust.
Following the tradition of successful business leaders like Warren Buffet, Bernie Marcus, Truett Cathy, Al Gore and others, Robinson conveyed how her experiences have cemented her most important values: vision; decision, balance; and giving back.
"No matter what you do, it's critical to have balance in your life - family, faith and philanthropy are all very important to my success," said Robinson, for whom "giving back" means mentoring other entrepreneurs, volunteering and supporting programs that help others help themselves. "Success in business enables me follow my true passion for helping others."
Prime Point Media is the third start-up for Robinson, who was recruited to each as an early stage CEO. She nurtured and grew two companies in the 1990s, only to see them fail due to board disagreements and funding woes. Those experiences - good and bad - came with her to Prime Point Media in early 2001, as it was started by telecommunications and marketing executives.
The Company amassed the largest nationwide network of pay phone providers, established agreements to sell display advertising on the kiosks and developed a proprietary program that integrates each location with demographic data. In 2006, the Company was acquired by Outdoor Media Partners (TSXV: OPX) in a deal valued at $25 million in cash and performance earn-out goals.
Robinson and her husband Rick Cope, founder and CEO of Nanolumens, also manage a family foundation to help others realize their entrepreneurial dreams. They have joined a growing trend among philanthropists to use charitable contributions to fund programs that strengthen impoverished communities with sustainable initiatives. Through direct funding and investing in micro enterprise, the foundation enables women in developing nations to establish their own businesses and become self sufficient. Robinson looks forward to the day when she will be described as a philanthropist first, entrepreneur second.
About Prime Point Media:
Prime Point Media (www.primepointmedia.com), a division of OutdoorPartner Media (TSXV: OPX), is the leading provider of street-level outdoor advertising nationwide. With a proprietary database of more than 700,000 highly-visible locations identified by demographics, income, ethnicity, event venues and other specific characteristics, the Prime Point Media network enables advertisers to precisely target audiences at cost-effective rates. Prime Point Media's "always on" eye-level ad displays include PartnerBins, located in high-traffic urban areas to collect recycling; exclusive beach displays on lifeguard towers; and PrimeCasting, which uses Bluetooth technology to transmit text and video messages to mobile devices. A 2007 member of the Inc. 5000, Prime Point Media has launched successful Out-of-Home ad campaigns for American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, The Coca-Cola Company, General Motors, Ford, Miller Brewing, Procter and Gamble, Time Warner, Verizon and many other local and international brands.