.NU Domain Selects Former P&G Sales &Marketing Expert as CEO; Innovative Business...

Business/Technology Editors

MEDFIELD, Mass.--(BUSINESS WIRE)--Aug. 28, 2000

.NU Domain Ltd (www.nunames.nu) one of the fastest growing Top Level Domains (TLDs) on the Internet, today announced the appointment of David Manly as its new chief executive officer.

"After

two years of building a world-class technical infrastructure for domain name systems, .NU Domain is now ready to generate and sustain accelerated growth," said J. William Semich, founder and president of .NU Domain Ltd. "Dave Manly brings excellent experience building worldwide brands and customer awareness to .NU. Manly's executive experience in the marketing and COO roles at nationally listed public companies will help .NU build a stronger professional organization."

Manly brings over 20 years experience managing and building brands, revenues, customer bases, and stock valuation for large established companies such as Procter and Gamble and Boston Whaler, as well as at smaller hi-tech startups.

Prior to joining .NU Domain, Manly served as vice president and general manager of the Consumer Products Group at EnergyUSA, where he led the organization to record revenues, profit and customer growth.

Manly was also a key management member of the start-up staff for LoJack Corporation (NASDAQ: LOJN), a technology-based company that he turned into an internationally recognized brand. As vice president of sales and marketing for LoJack, Manly grew revenues from $5 million to over $50 million. While Manly was leading LoJack, its stock price grew eight-fold from $2 to $17, with market capitalization growth from $30 million to $240 million.

Prior to that he served as director of marketing at the Boston Whaler Boat Company, Inc, where he built the company from a $50 million company to $70 million by adapting branded product marketing principles to the boating industry.

While at Proctor & Gamble, Manly turned around the declining Pringle's Potato Chips brand, where he grew unit volume and revenue by 45% over 15 months, and generated the first-ever profit on Pringle's after 15 years of marketing.

Manly holds an MBA from Purdue University, Krannert Graduate School of Management and a BA in Political Science from Depauw University.

About .NU Domain Ltd

.NU Domain Ltd, a US-based private corporation, offers the only competitive alternative to Network Solutions Inc.'s. (Nasdaq:NSOL) .com domain name. It is the only Top Level Domain in the world that can support the complete UNICODE international character set in Web addresses.

.NU Domain Ltd targets international end users and the small office/home office (SOHO) market, as well as Internet users in countries with restrictions on the domain name registration process. The .NU domain is one of the fastest growing TLDs on the Internet.

Current .NU registered customers are located in dozens of counties throughout the world, including Sweden, Denmark, Norway, Japan, Germany, Taiwan, Norway, Italy, the UK, Spain, Brazil, New Zealand, Finland, Indonesia, Belgium, Singapore, France, the Canary Islands, Australia, Canada and the Philippines, as well as the US.

The list of registered .NU domain names ranges from names registered by large corporations including, International Data Group Corp. at http://www.idg.nu, The Coca-Cola Bottling Company at http://www.coca-cola.nu and The Goodyear Tire & Rubber Co. at http://www.goodyear.nu to personal sites like the Backstreet Boys fan site, http://www.backstreetboys.nu You can visit .NU Domain Ltd on the World Wide Web at http://www.nunames.nu.