Transforming Your Business in a Volatile Market;Seattle's Forum for Women Entrepreneurs...

Business Editors

SEATTLE--(BUSINESS WIRE)--Oct. 24, 2000

The Seattle Chapter of Forum for Women Entrepreneurs (FWE), a non-profit organization supporting entrepreneurial women in technology and life science businesses, will host a panel discussion, "Transforming Your Business,"

Alexander Hutton is sponsoring the event.

Offering insights into how to undertake a major business transformation, FWE has assembled a panel of three experts: Brian Bershad, chairman and CEO of Appliant; Tim Choate, President and CEO of Aptimus, a partner of Freeshop.com and iVillage; and Gary Gigot of Gigot Brands and formerly Head of Marketing for Visio. The veteran panelists will discuss strategies for responding quickly to shifting market conditions, transitioning to a new business model and recognizing competitive advantages. They will also share personal stories of transitions experienced by their companies.

The moderator is Shirley Dunn, a certified turnaround specialist of Portland-based Glass & Associates Consulting, who has extensive experience advising companies in crisis.

To register for this event, call 206/233-9695 or go online at www.fwe.org/seattle. Tickets are $25 for FWE members and $40 for non-members. Information about joining FWE is also located on the website. The Forum for Women Entrepreneurs (FWE) is the leading entrepreneurial organization for women building and leading high-growth technology and life science companies. FWE offers innovative programs, access to top-tier funding sources and an active online community that accelerates women entrepreneurs' ability to launch and build world-class companies. Founded in 1993, FWE has offices in the Bay Area and Seattle, and membership numbers more than 800.