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No Name Home Based Business Opportunities?

Friday, January 18 2008
fross_80
Frank Ross

Have you ever been to one of those sites where a home based business opportunity was being marketed, but they fail to mention the name? I've run across a few of these recently.

The sites had beautifully designed graphics, sales copy that speaks to the home based business dreams, and one even had a blog! But nowhere on the site could I find the name of the business opportunity they were offering. Even the one that had a FAQ page did not mention the name. Doing a little more research, I found two of these led to the same company - a certain Network Marketing company. This company is known to be very litigious, so I won't mention their name here.

This tactic might be getting used for a variety of reasons, but it might be the "I've got a secret and if you contact me I'll tell you" line of marketing. Of course this tactic could simply make someone want to contact them just to find out who they're dealing with (like I did). But do they really think they're going to be able to generate anything but suspicion by avoiding the name of the company?

I'm not sure the "I've got a secret" bait method of marketing will work when you're omitting the company name. There are ways to use this to make the site visitor want and crave more information. But omitting the company name will leave out something very significant and will make most people wary. What about you -- do you agree? Leave your thoughts as comments.

Latest Comments

If I come across a website that does not include the name of the company, I dismiss the website altogether. I feel that if they don't give the name, there is something they are hiding and I don't want to do business with a company like that. Maybe it's an oversight, but you would have to wonder how you could forget to put the company name on the website? Maybe they don't want people checking them out before doing business with them? Maybe they are just trying to get names and email addresses for marketing purposes, but in my opinion, it doesn't come across that they know what they are doing. I think they are missing out on business by using this tactic, if it is one.

Comment By: Kim Shuford  |  1/18/08 at 1:42 PM No Name Home Based Business Opportunities?

Frank, I respect your opinion usually, but in this case, you're dead wrong. When Network Marketers do not reveal the name of the company they are promoting is because their parent company does not allow it. The reason the parent company does not allow metioning of their company in ANY advertising is to protect themselves. When you have hundreds, thousands, or even millions of "consultants" advertising a company, they are almost inevitably going to violate one of the dozens of FTC regulations that govern advertising. So, in order to protect themselves, the parent company just flat out forbids any mention of the use of their name in any advertising whatsoever. Just one more obstacle thrown toward network marketers. It's not about "I have a secret", it's about "I don't want to violate my agreement with my parent company".

Comment By: Bryan Reed  |  1/18/08 at 9:35 PM No Name Home Based Business Opportunities?

Bryan, thanks for clarifying the reason behind leaving the name out. I thought about that, but didn't mention it. Why would a company not want their name mentioned in advertising? I can think of one reason: They have had trouble with their brand (such as legal trouble) and need to avoid brand-related objections up front. However, whatever the reason, as Kim, the prior commenter alluded to, 'no name' means 'no trust' to many people.

Comment By: Frank Ross  |  1/19/08 at 11:40 AM No Name Home Based Business Opportunities?

If a company's name is not included on the site due to an agreement with a parent company, at least there should be some contact or similar information to show reliability. Consumers are becoming more aware of the increasing wave of "business opportunity frauds". This practice doesn't help to improve the credibility of these offers in the eyes of consumers. Here are some ways to avoid being a victim of fraud within this industry: 1. Doing a background check on the potential company to join 2. Checking the company out with the Better Business Bureau 3. Signing up only with companies that have a refund policy and customer support. http://www.legitimate-home-based-businesses.net ...

Comment By: Sergio Ferreira  |  2/13/08 at 9:42 AM No Name Home Based Business Opportunities?

I'm having problems with my browser. I kept waiting for the message indicating that my message was posted, so I clicked again twice and still nothing happened. I restarted my browser and realized my last comment appeared 3 times. I apologize for the inconvenience.

Comment By: Sergio Ferreira  |  2/13/08 at 9:59 AM No Name Home Based Business Opportunities?
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