No Name Home Based Business Opportunities?

Have you ever been to one of those sites where a home based business opportunity was being marketed, but they fail to mention the name? I've run across a few of these recently.

The sites had beautifully designed graphics, sales copy that speaks to the home based business dreams, and one even had a blog! But nowhere on the site could I find the name of the business opportunity they were offering. Even the one that had a FAQ page did not mention the name. Doing a little more research, I found two of these led to the same company - a certain Network Marketing company. This company is known to be very litigious, so I won't mention their name here.

This tactic might be getting used for a variety of reasons, but it might be the "I've got a secret and if you contact me I'll tell you" line of marketing. Of course this tactic could simply make someone want to contact them just to find out who they're dealing with (like I did). But do they really think they're going to be able to generate anything but suspicion by avoiding the name of the company?

I'm not sure the "I've got a secret" bait method of marketing will work when you're omitting the company name. There are ways to use this to make the site visitor want and crave more information. But omitting the company name will leave out something very significant and will make most people wary. What about you -- do you agree? Leave your thoughts as comments.