ADVISORY/Sterling Financial President Interviewed on Bloomberg.

Business Editors

ADVISORY...for Wednesday (March 7)

--(BUSINESS WIRE)

Who & What: Radio Interview with Charles P. Garcia, Founder, Chairman
            & CEO of Sterling Financial Investment Group, Inc.,
            identified as the Fastest Growing Privately




				

				
				 
				


 Held Firm in
            the State of Florida.

When:       Wednesday, March 7th, during Noon Feed; airing in 15
            markets on 27 stations in the United States and Puerto
            Rico

Where:      Bloomberg Radio Networks will air the feature--"Perfiles
            de Exito"--a special Spanish-language weekly segment that
            profiles Hispanic entrepreneurs and companies.

A radio interview with the founder, Chairman and CEO of Sterling Financial Investment Group, Inc., will air on Wednesday, March 7th on Bloomberg Radio Networks, Negocios Bloomberg, the nation's first Spanish-language radio American broadcast introduced two years ago to meet the needs of the high-growth Hispanic market both domestically and abroad.

In less than two years on the air, Negocios Bloomberg has earned one of the greatest accolades in the industry--the prestigious Best in Business Award for Personal Finance Reporting from the New York Press Club. The show's anchor, Yamila Constantino, based in New York City conducted a twenty-minute phone interview with Garcia, whose worldwide financial services organization is based in Boca Raton, Florida. Constantino's interview for the series, Perfiles de Exito profiles prominent Hispanic entrepreneurs and companies covers topics with the Garcia that lend insight into both the personality behind the firm as well as what it takes to run a financial services company in today's dynamic and complex environment.

Garcia and his firm, Sterling Financial Investment Group have been making news and TV headlines recently when the company was named the Fastest Growing Privately Held Firm in the State of Florida by the University of Florida. The firm was also named as the Fastest Growing Minority Firm in the State of Florida. Charles P. Garcia, a Hispanic, was identified this past November in Hispanic Business Magazine as one of the "Top 100 Most Influential Hispanics in the United States." Garcia is currently being featured on Univision Television Network, the world's largest distributor of Hispanic Television programming, in its series, "Orgullo Hispano." Garcia is on the 20th individual to be featured in this five-year-old series that spotlights the world's most prominent Hispanic American's. The 30-second profile will air every day for the next three years.

Negocios Bloomberg launched in November 1998, was the first nationally syndicated Spanish-language business report in the United States. The one-minute reports airs three times a day on 27 affiliate stations throughout the United States and Puerto Rico.

Sterling Financial Investment Group was founded in 1997 with three people and one office by Charles Patrick Garcia, a former White House Fellow, attorney and former adviser to President's Ronald Reagan, George Bush and other high profile businessmen, including former Goldman Sachs Chairman, John C. Whitehead. Today the firm provides a wide array of financial services products through a worldwide network of more than 400 investment professionals operating throughout 44 offices in the United States, eight offices in six countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador and Panama and three offices in Europe, including Spain, Greece and the United Kingdom.