iRent2u Launches Online Rental Marketplace in the $85 billion Rental Industry.

Launching with over 1 million items in over 10 categories, iRent2u is the preeminent destination for all online rentals

LOS ANGELES -- iRent2u, LLC, the online rental marketplace, today launches www.iRent2u.com where you can rent anything from anyone. iRent2u is where everyone can get

more from what they already have. Users can either lend their assets to make money, or borrow from others to save money. The company provides 24/7 online access to goods, clear inventory lists, easy comparison shopping and a built in reservations system. iRent2u facilitates the entire process by building a community of people who enjoy helping each other.

According to First Research, the current rental marketplace in the U.S. is in excess of $85 billion and is trending towards consolidation with about 65,000 small companies, each with one to three small stores. Rentals are the most efficient way to fill temporary needs, yet until iRent2u renters faced many obstacles. Items have been hard to find, over priced and inconveniently located. A highly fragmented industry, many rentals are handled by small stores. Often these small rental companies don't have the expertise or desire to manage a website. In fact most stores do not list the items they lend, show their availability, or accept reservations online. Up until now, the industry has been lagging and inefficient.

iRent2u was founded by three entrepreneurs as they studied for their MBA's: Roy Bacharach, Tim McCormack and Nils von Bothmer, who then went on to win the 2007 Pepperdine Business Plan Competition. Von Bothmer conceived the idea when he moved to Los Angeles, California and needed a drill to assemble his new furniture. Not wanting to purchase one for single use when there had to be ten within a one mile radius, he knew there had to be a better way.

The company bridges problems like this with a simple, innovative solution, the website www.iRent2u.com, where everyone can get more from what they already have. With 24/7 online access to goods, clear inventory lists, easy comparison shopping, and a built in reservations system. iRent2u makes renting accessible. People can choose to spend less money and buy fewer products, thus reducing environmental waste. iRent2u is eco-friendly, helps prevent over consumption and facilitates the entire process by building a community of people who enjoy helping each other.