New Features Increase Interest in Company's SaaS Marketing Automation Product
SANTA CLARA, Calif. -- Market2Lead, a provider of software-as-a-service (SaaS) B2B automated marketing solutions that accelerate demand and revenue growth, announced today a 150 percent increase in sales
Market2Lead CEO and Co-Founder Geoff Rego said, "Our increasing sales momentum indicates how much value companies are finding in the unique capabilities of our on-demand marketing automation products. Our customers have been particularly impressed by one of our product's newest features, opportunity stage tracking. It allows them to determine returns on marketing investments by automatically associating sales opportunities with the campaigns that generated those opportunities, without requiring the cooperation of sales representatives. We are aware of no other marketing automation system that provides this ability."
Market2Lead closed a number of blue-chip accounts. Its new customers have combined revenues of more than $2 billion. Companies that have recently purchased Market2Lead include (but are not limited to):
* LANDesk, (www.landesk.com), an Avocent (NASDAQ:AVCT) company, a leading IT management solutions provider
* Model N (www.modeln.com), a leader in revenue management solutions
* Navis (www.navis.com) a global leader in managing logistics, assets, inventory and cargo across the global supply chain.
About Market2Lead
Market2Lead, Inc. helps companies generate better qualified leads and close more sales. The company's solutions enable leading enterprises and small businesses to progressively gather deeper insight into individuals, their needs, and their purchase intentions. Market2Lead is a privately held company headquartered in Santa Clara, California. For more information please visit www.market2lead.com.
(c) 2007 Market2Lead Inc., Market2Lead, Gold Edition, TurboWeb2Lead and the Market2Lead Logo are trademarks or registered trademarks of Market2Lead, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.