Kodak Acquiring Workflow Software Company

Kodak says it intends to acquire Design2Launch (D2L), a developer of a collaborative end-to-end digital workflow solution for marketing and creative teams in the pharmaceutical, food and beverage, automotive, and consumer package marketplaces.

The D2L System is a suite of integrated modules

"Kodak's strength in workflow is one of our greatest competitive assets, and we are committed to investing in and growing our capabilities to better serve our customers," said Philip J. Faraci, president and COO, Eastman Kodak Co.

"D2L is a proven player in the rapidly expanding corporate solutions software market and, when completed, this acquisition will enable us to broaden our portfolio of solutions and open new markets within the changing graphic communications marketplace."

D2L is led by the brother and sister team of Alison Malloy, president and CEO, and Ron Malloy, chief strategy officer.

"D2L users can expect to receive the same high level of service and support we have always provided," said Alison Malloy.

"In addition, our customers will also have the opportunity to capitalize on important new benefits," added Ron Malloy. "We will leverage the worldwide strength of Kodak to increase local support for global brands, and further leverage Kodak's expertise in workflow automation, color and image management to expand the breadth of our corporate solutions."

The transaction is subject to acceptance of minority shareholders of D2L, as well as the customary conditions to closing. The parties anticipate the transaction will be consummated within the next 30 days. Terms of the transaction were not disclosed.