NOLA Says Hola!(Telemundo Communications Group opens station in New Orleans)

By Michael Malone

New Telemundo station to target New Orleans' Hispanic influx

Telemundo will launch a full-power Spanish-language affiliate in New Orleans in mid May aimed at the significant influx of Hispanic residents in the wake of Hurricane Katrina. Although enormous challenges await fledgling WHMM New Orleans, Ann Gaulke, Telemundo senior VP of affiliate relations, says the network sees great opportunity in the region, thanks to 'unprecedented growth as the city works to rebuild.'

While New Orleans' African-American population has slipped f