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The Seven Worst Mistakes Women Make in Business

By Barbara Swenson

4. Trusting Customers to Pay Their Bills

Trusting people to pay their bills can be a huge mistake. Be sure you know with whom you are doing business. Check them out, and

get their D&B credit rating. Never let your customers get too far behind on their payments, even if you are certain they can pay later. When you do suffer a business loss, sometimes it’s best to walk away instead of spending a lot of money on lawyers, just to be told you don’t have the resources to win the case. Women need to recognize their limitations and options and make the best possible choices.

5. Displaying Negative Emotions

Displaying anger, being rude or egotistical, whining, complaining, and crying will lose you customers. Don’t cuss in person, on the phone, or in correspondence, even if your colleagues do. Chances are you will eventually be labeled foul-mouthed. Yelling at or arguing with your customers and associates will label you a hothead or a problem, and you will alienate them. If you only think about yourself or are openly rude, people will run, not walk, in the other direction, and you will pay a heavy price.

Creating an Effective Women-Owned Business
Host Hattie Bryant of Small Business School interviews Cheryl Womack and a coworker at VCW, an independent truckers' association based in Kansas City, Missouri.