3. Having a Poor Professional Image

A poor professional image can ruin a woman’s business reputation. Your professional image is your identity in the business world. Colleagues, customers, and clients often decide whether to work with you based on their first image or impression of you. Because of this, first impressions can give you a competitive edge or cut you out of the game.

The people you work with like to have a personal sense of who you are. Verbal as well as nonverbal communication, such as posture, greeting, voice tone, gestures, handshake, attitude, and eye contact, comes together to form your professional image. When you are speaking to a group, move slowly and purposefully around the room. Smile and look directly at customers and associates as you speak. Project your voice in a pleasing yet commanding tone, and share anecdotes.

An easy way to polish your professional image is to practice your greetings or presentations in front of a mirror or a video camera. You can see what mistakes you are making and what you are doing right. Also create a professional, cohesive online identity. A Web site is a good place to build and showcase your abilities. Use networking groups such as LinkedIn and Facebook to list your credentials, education, skills, achievements, and interests. Google yourself and find out what the net is saying about you.