Landmark invests in Canadian weather television service.

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Sept. 18, 1996--Landmark Communications, Inc. (Landmark) and Pelmorex Inc. (Pelmorex) announced today that The Weather Channel, Inc. (TWC), a wholly-owned subsidiary of Landmark, has acquired a significant interest in Pelmorex.

As a result of the investment,

TWC has acquired shares of Pelmorex constituting a 50% equity and 29.9% voting interest. Pierre Morrissette, President and CEO of Pelmorex, continues to hold voting control of Pelmorex.

Landmark owns Atlanta-based TWC, the largest 24-hour weather programming service in the world. TWC also operates weather programming services in the U.K., Scandinavian and Benelux, and has investments in a German language weather network serving Germany, Austria and Switzerland. TWC will also be launching a Latin America service on Oct. 1, 1996.

Pelmorex, based in Mississauga, Ontario, operates The Weather Network and MeteoMedia, English and French weather specialty services based in Montreal, Quebec. Pelmorex also has investments in La Chaine Meteo in France, The Weather Network in the U.K. and The Weather Network Italy which is to be launched later this year.

"We are excited about our investment in Pelmorex," said John O. Wynne, President and CEO of Landmark. "This alliance will allow us to rapidly develop the international weather programming services market."

"We are pleased to welcome Landmark as a shareholder in Pelmorex," says Pierre Morrissette. "The combination of our respective resources should allow us to accelerate our international expansion plans while enhancing our domestic activities as well." "Our international joint venture will draw on the programming, marketing and technological expertise from both organizations," said Mike Eckert, President and CEO of TWC, "which will enhance the market leadership position of this international weather programming services venture."

United Video Satellite Group had announced its intention to make an investment in Pelmorex. Following that announcement, Pelmorex received an unsolicited proposal from Landmark. United Video determined to terminate further discussion with Pelmorex. Subsequent discussions between Pelmorex and Landmark led to the transaction which was completed today.