Small Businesses Cater to Gray

had dual incomes," says Furlong. As such, they're well-positioned in retirement to play catch-up on vacations passed up during the working years, she says.

Liz Dahl, a former public-relations executive, agrees. Just over a month ago she launched Boomeropia, a travel portal where boomers can check out a range of vacation packages, from spots for "Glamping" — that is, nicer camping — to "Gladiator Training" in Rome. Dahl, who's 59, saw a need for such a site after she turned 50. "You get your AARP card," she says. "After that, you get hearing aids and burial plots." No one, she says, "was appealing to my fun side."

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