Alliance Broadcasting Acquires Columbia, S.C., RadioStation.

INDIANAPOLIS--(BUSINESS WIRE)--Aug. 26, 1999--

Joe Newman, chief executive officer of Alliance Broadcasting Group Inc. (OTC BB:RADO), Thursday announced that the company has acquired radio station WCTG 840 AM in Columbia, S.C.

Alliance is currently operating the station under

WCTG is a 50,000 watt radio station and is the most powerful AM station in the capital city. According to Ron Nickell, Alliance vice president/Programming, "The station is being promoted as Columbia's Talk Giant with an unusual mix of talk hosts, a format we call 'Black and White Radio,' which features a combination of African-American and white talk show hosts."

Brenda Olds, WCTG general manager, reports that the reaction to the station and its diversified format has attracted the attention of both listeners and advertisers, "with phone calls and sales going out of sight."

Alliance currently owns and/or operates 12 radio stations in Michigan, Florida, South Carolina and Gary/Chicago. According to Newman, "We're very pleased with this acquisition, the format and the listener/advertiser response. We'll be doing the same thing in several other markets."