LexFusion Expands Asian Globalization Presence ThroughStrategic Investment Partnership With...

Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Aug. 3, 2000

LexFusion Offers Globalization Solutions to Clients Needing Web Translation, Software Localization and Technical & Marketing Services

LexFusion, a California-based globalization, language

translation and localization solutions company, has announced today that NetCel360 Holdings Limited, has made a strategic investment in LexFusion, taking a 33 percent stake in the company. NetCel360, based in Hong Kong, is the leading pan-Asian e-Business Service Provider (eSP).

The investment enables LexFusion to leverage NetCel360's pan-Asian e-commerce, and strengthen the company's ability to offer its clients a comprehensive suite of Asian Web and e-commerce services. The alliance will enable the company to continue to build its language capabilities and services, and strengthen its globalization capabilities across the Asia Pacific region.

According to John Gillett, LexFusion's chief executive officer and president, the deal between LexFusion and NetCel360 offers clients a competitive advantage. "LexFusion via its extensive global network of translators, has strong global and Asian language translation capabilities and is determined to develop and deploy services and products that eliminate language as a barrier to Asian web communication," Gillett said.

"The growing recognition of the Internet as a global communication and business tool has increased the need to provide world-class multilingual Web sites that accommodate the preferences of Asian Internet audiences. By working in partnership with NetCel360, LexFusion is well-placed to offer a complete range of web-based translation services to meet this need. LexFusion is continuing to expand its language and localization capabilities and aims to stay at the leading edge of Internet translation services," said Gillett.

Founder and Chairman of NetCel360, Phil Kelly said, "Asia's Internet growth is amongst the fastest in the world and offers a range of unique challenges to companies attempting to develop pan-Asian e-Business models. As this Internet growth continues across the region, Asian audiences are increasingly demanding locally relevant web-based information and services."

"Our investment in LexFusion enables us to integrate their range of translation services into our e-Business service portfolio, offering clients a unique single source for their pan-Asian e-Business requirements. NetCel360 helps clients to build and operate regional e-Businesses -- accelerating the growth of their business and streamlining their operations," Kelly said.

About NetCel360

Founded in 1999, NetCel360 is the leading pan-Asian e-Business Service Provider (eSP), providing a broad range of e-Business services to multinationals, dotcoms and Asian enterprises operating across Asia-Pacific. NetCel360 service offerings include: Consulting and Market Research, Web Services, Customer Relationship Management, including a Customer Contact Center, Financial Services, Logistics and Field Services.

NetCel360 shareholders include Total E-commerce Limited (a joint venture with Pacific Century CyberWorks), the Baring Asia Private Equity Fund, Softbank China Venture Investment Limited, a wholly owned subsidiary of SOFTBANK CORP., bainlab, a subsidiary of Bain & Company, United Parcel Service and CMC Magnetics. NetCel360 is headquartered in Hong Kong and currently has offices in Singapore, Malaysia, Japan and the United States. For more information on NetCel360 or its services, please visit www.netcel360.com.

About LexFusion

Founded in 1996 and based in San Diego, LexFusion is a globalization solutions company with Internet translation, localization and marketing expertise, specializing in the high-technology industry. With over 500 technically proficient translators and nearly a dozen strategic partners, LexFusion delivers high quality Web site translation services. LexFusion clients include Motorola, EnCad, Creative Labs, Dunlop, Peregrine and K-Swiss. For more information, visit LexFusion at www.lexfusion.com.