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CEO's Remarks to Associated Banc-Corp Annual Meeting to Be Webcast.

Business Editors

GREEN BAY, Wis.--(BUSINESS WIRE)--April 23, 2004

The remarks of Associated Banc-Corp (NASDAQ:ASBC) President and CEO Paul Beideman to the company's annual shareholders' meeting will be webcast live, starting at about 11:00 a.m. CDT Wednesday, April 28.

The webcast will feature real-time audio and accompanying PowerPoint slides. Anyone wishing to listen must register in advance and should make sure he or she has all the necessary tools to view and hear the webcast. Please go to the Web page indicated by this URL: http://www.associatedbank.com/AboutAssociated/InvestorRelations/ prior to the start of the Webcast to register. (Click "new user.")

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified multibank holding company with total assets of $15.5 billion. Associated has more than 200 banking offices serving more than 150 communities in Wisconsin, Illinois, and Minnesota. The company offers a full range of traditional banking services and a variety of other financial products and services. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

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