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Designer's fragrant lifestyle.(Gerry Weber)(Brief Article)

Gerry Weber, the rapidly expanding German women's fashion manufacturer and retailer, has announced it is to launch a fragrance as the result of a licensing agreement. The scent is to bear the Weber name, and the move forms part of the company's plans to reposition itself as a lifestyle brand. It has already produced licences for shoes, eyewear, handbags, watches and jewellery, and proposes to licence underwear and home furnishings

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