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Globalize Your Web Site.(Industry Trend or Event)

By Cheng, Susan
Publication: e-Business Advisor
Date: Friday, October 1 1999

As electronic commerce becomes a worldwide phenomenon, Web site developers need to consider the advantages of including multiple foreign languages in their Web sites. Businesses will need to expand globally and consider their marketing techniques carefully. What works in the US may not be appropriate for a particular foreign audience.

Make your Web site effectively and consistently function in multiple foreign languages.

As the Web truly becomes a worldwide phenomenon, businesses with Web sites are realizing the need to communicate with (and serve) an increasingly g

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