Business Editors & High-Tech Writers
MONROVIA, Calif.--(BUSINESS WIRE)--March 21, 2000
Leading Direct Computer Systems Company Enters Into
Marketing Partnership with Leading-Edge Web-Enabled Health and
Fitness Products and Services Company
Stayhealthy.com,
As part of the agreement, both parties will identify and initiate activities to enhance and market their respective products and services throughout the world. The marketing plan being developed will include but will not be limited to developing complementary marketing programs between Dell and Stayhealthy.com that promote the brand image of Dell and Stayhealthy.com products and services worldwide.
Under terms already agreed upon, Dell will offer to sell Dell-branded products and services to Stayhealthy.com for internal use and re-sale. The agreement is expected to generate sales for Dell in excess of $5 million in the first calendar year.
Dell has also agreed to Stayhealthy.com's request to evaluate the possibility of offering Stayhealthy.com's Web-enabled BC1 Body Composition Analyzer and CT1 Personal Calorie Tracker products as Dell Readyware products. Dell will also list Stayhealthy.com as an Alliance Partner on the Dell Healthcare Web site.
As a Dell strategic partner, Stayhealthy has agreed to include "Powered by Dell" on its Web site and has also been granted the right to bundle Dell products and services with its product and service offerings. Additionally, Stayhealthy has granted Dell a non-exclusive license to distribute, reproduce and install the software programs and materials relating to Stayhealthy.com's products on Dell-branded products upon the signing of the Dell Plus Factory Installation Agreement.
"Our partnership with Dell and Dell products provides an excellent opportunity to jointly market each other's products. Additionally, Dell has provided substantial support in developing our computer hardware and company infrastructure. We are impressed with Dell's product quality, customer support and marketing programs and look forward to a successful partnership with them," said Collins.
Stayhealthy.com's products include the CT1 Personal Calorie Tracker, a simple, easy-to-use device that looks just like a pager and allows users to accurately monitor their caloric burn by measuring and recording body movement. Using a docking station with the CT1 unit and Stayhealthy software, users connect their computers to the Stayhealthy.com Web site through their existing Internet connection. Within seconds, they are able to view performance graphs, news and other personalized information designed to help them achieve their personal weight management goals.
The BC1 Body Composition Analyzer allows users to accurately monitor their body composition and measure caloric burn through the use of a simple desktop device. When held by the user, the BC1 sends a non-invasive, bioelectrical impulse through the body to determine body fat, lean muscle mass and body hydration. Like the CT1, the BC1 works with the Stayhealthy software and allows users to connect their computers to the Stayhealthy.com Web site through their existing Internet connection and allows them to view performance graphs, news and other personalized information. The BC1 is available with and without an integrated CT1 Personal Calorie Tracker and docking station, making it an essential tool for any weight management or fitness program.
Stayhealthy.com is leading the development of Web-enabled products and services for weight management and measurement, blood pressure and heart rate, hearing loss, vision and colorblindness and respiratory function. Created for consumer and clinical use, the company's medical-grade, leading-edge products and services facilitate better communication between doctors and patients, increase efficiencies between patients, doctors and healthcare facilities, reduce the need for in-person and follow-up appointments and improve opportunities for early illness detection. In doing so, Stayhealthy.com's comprehensive home monitoring programs create mutually beneficial opportunities for a wide variety of industries and professionals such as self-insured employers, physicians, dieticians, nutritionists, fitness trainers, health club owners, insurers and many others.
Ranked No. 78 among the Fortune 500 companies and No. 210 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $23.6 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com.
Headquartered in Monrovia, Calif., Stayhealthy.com is a leader in developing and marketing cost-effective, accurate Web-enabled clinical-grade products and services that empower consumers to screen, assess and monitor their health. The company's proprietary programs are accessed through its comprehensive health portal that also features a drug database, original health, nutrition and fitness content, e-commerce, chat and email. For more information, contact Stayhealthy.com at (626) 256-6152 or visit the Stayhealthy.com Web site at www.stayhealthy.com.
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