XRAYMEDIA's JV Partners See Rising Sales from Expanding National Coverage and New...

Business Editors

NEW YORK & VANCOUVER, British Columbia--(BUSINESS WIRE)--Jan. 8, 2004

XRAYMEDIA Inc., (OTCBB:XRYM), is pleased to announce that sales are on the rise for the Company's revenue-sharing, joint venture partner, By Doctor's

Only ("BDO"), and, By Vets Only ("BVO") from growing national media exposure and new distribution agreements. Hot Guest has picked up Dr. Myers for their talent list, Dr. Myers has completed the first five-minute segment on WJON 1240 AM around Christmas, which resulted in the largest net percentage return on our advertising efforts to date. The next interview with Dr. Myers is confirmed with the same station for 1/13/04 themed for Petaprin the Doctor Formulated - Veterinarian Approved SAFE, FAST, and NATURAL PET PAIN RELIEF! Hot Guest specializes in providing quality guests for live media interviewing on TV and Radio shows such as Sally Jesse, Fox Sports, Today Show, The Early Morning Show, and CNN News to name a few.

Additionally, XRAYMEDIA is pleased to see the national exposure ramp up for By Vets Only as Dr. Myers recommends Petaprin to his colleagues in this month's mid-January issue of Veterinary Product News, a periodical that reaches 23,000 veterinarians nationwide, and is considered an authority for the veterinary industry. Dr. Myers looks forward to bringing Petaprin to the forefront in the veterinary community as the company has now signed two additional distribution agreements with veterinary distributors.

Compounding its national coverage, BDO and BVO flagship products are being featured in the National Examiner Magazine for two weeks each. Distributed to over 250,000 retail outlets nationwide, the National Examiner is a weekly publication that features a wide range of stories about everything from personal human-interests to celebrities. Both Etaprin and Petaprin will be featured separately in their own two-page articles. The first article, which will be on newsstands nationwide January 13, 2004, will feature By Doctor's Only' all-natural anti-inflammatory product, Etaprin. With endorsements from both Hall of Fame NFL player, Gale Sayers, and By Doctor's Only co-founder and CEO, Bobbie-Jo Swartz, the article will also announce a giveaway contest in which footballs signed by Gale Sayers will be awarded to 10 lucky winners. The story, featuring By Vets Only and Petaprin, will begin its two-week run on January 27, 2004. This article will also announce a giveaway contest where 15 bottles of Petaprin will be awarded to contestants.