Kodak to Conclude Olympic Sponsorship.
Company Will Fully Participate as a TOP Sponsor of the Beijing 2008 Games
ROCHESTER, N.Y. -- Following the closing ceremonies of the Beijing 2008 Olympic Games, Eastman Kodak Company will conclude its sponsorship as the Official Imaging Sponsor of the Olympic Games.
"The Olympic Games and the International Olympic Committee have played a major role for Kodak historically, helping us to showcase products, innovations, and services," said Kodak's Elizabeth Noonan, Director, Brand Management.
"As we complete the transformation of Kodak, it makes sense for us to take a new direction," Noonan said. "Digital technology changes everything, including the way we market our products and services. Our new business strategy requires us to reassess our marketing tactics as well, and adapt them to changing market conditions and evolving customer behavior."
Kodak is one of 12 sponsors in The Olympic Program (TOP), the top-tier partnership level for companies supporting the Games. Kodak will fully participate as a TOP sponsor through the 2008 Beijing Games. These include operating a 20,000-square-foot Kodak Image Center for accredited photojournalists to process, edit, and upload their photos of Olympic athletes; a polyclinic for diagnostic imaging and treatment of athletes' injuries; and accreditation badging for thousands of Olympic participants, families, volunteers, guests, journalists and officials.
"We have enjoyed a long, fruitful relationship with the Olympic movement and the IOC, and we wish them every success in the future," Noonan said.
About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.
More information about Kodak (NYSE: EK) is available at www.kodak.com.
Editor's Note: Kodak corporate news releases are now offered via RSS feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing "Kodak Close Up" in the search field at the top of the iTunes Store window.
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