A Commitment To Customers Is More Than A Batch Of Words
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Way too often companies spend hours - and sometimes days and months - putting together just the right words that explain their customer commitment. Problem is, the execution never quite makes it to the front line. That's what my pal Scott Stratten, the Un-Marketing guru discovered on a recent visit to Wal-Mart. Take a peek below and you'll see what I mean.
What do you think? Please leave a comment.
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