Onshore Outsourcing Helps Venture Capitalists Strengthen Investments

[This column lets experts in the information technology industry discuss the challenges and trends in their special niche in the marketplace. -Ed.]

After a venture capital (VC) firm invests in a startup or expansion company, its commitment to that company doesn't end; in fact, it's just beginning.

Eager

to see their investments increase in value, VC firms often introduce various resources (advertising agencies, technology consultants, recruiters, even channel partners) to their investment companies in the hopes that these vendors can provide services that will help grow the company, both in the short term and the long term.

Chris Albinson, founder and managing director of Panorama Capital, is familiar with this practice. His company, founded in 2005, invests in "passionate entrepreneurs building leading companies in life sciences and technology" To Albinson, investing involves far more than plunking money on the table; it means helping a company realize its full potential.