Chinese Consumers Top U.S. in Concern for Corporate Environmental Records.

Global TANDBERG Survey Shows Greatest Concern Among Consumers in China, Australia and Sweden

NEW YORK & OSLO, Norway -- Almost seven out of 10 Chinese consumers (67 percent/762 million people) prefer to purchase products and services from a company with a strong environmental reputation, while

Other countries that ranked high include Australia (52 percent), Sweden (46 percent) and Japan (40 percent). Spain trailed behind with only 18 percent of its consumers preferring to purchase from environmentally friendly organizations. (TABLE 1).

"The survey reflects that as the environment in China has increasingly degraded over the years the Chinese people are yearning for improved living conditions," noted James McGregor, longtime China observer and author of One Billion Customers.

The global survey, sponsored by TANDBERG and conducted by Ipsos MORI, is one of the largest research projects undertaken to assess the importance of corporate environmental reputations to consumers. The TANDBERG survey interviewed 16,823 consumers in 15 countries including Australia, Brazil, Canada, China, France, Great Britain, Germany, Italy, Japan, the Netherlands, Norway, Russia, Spain, Sweden and the United States.

Canada, Australia and China Already Taking Personal Action

When asked if they were taking personal steps to reduce their carbon footprints, Canadians topped the list, with 56 percent concurring. Australians and Chinese also ranked high at 55 percent and 52 percent, respectively. Americans came in seventh place with 41 percent.

At the other end of the spectrum, only 17 percent of Italians and 21 percent of Russians said they were concerned about the environment and were taking personal measures to be more environmentally responsible. (TABLE 2)

TABLE 1
Prefer to Buy From Environmentally Responsible Companies
    1.  China (67%)
    2.  Australia (52%)
    3.  Sweden (46%)
    4.  United States (42%)
    5.  Japan (40%)
    6.  Netherlands (35%)
    7.  Canada (34%)
    8.  Italy (33%)
    9.  Brazil (32%)
    9.  Russia (32%)
    11. Norway (30%)
    12. Germany (28%)
    13. Great Britain (27%)
    14. France (23%)
    15. Spain (18%)
TABLE 2
Taken Personal Steps to Reduce Carbon Footprint
    1.  Canada (56%)
    2.  Australia (55%)
    3.  China (52%)
    4.  Great Britain (46%)
    5.  Japan (45%)
    6.  Sweden (42%)
    7.  United States (41%)
    8.  Norway (37%)
    9.  Spain (35%)
    10. France (33%)
    10. Germany (33%)
    12. Netherlands (32%)
    13. Brazil (29%)
    14. Russia (21%)
    15. Italy (17%)

Methodology

The TANDBERG-Ipsos MORI study was conducted via omnibus survey between May and July 2007. A total of 16,823 people were interviewed, representing a total global population of two billion people. Access the complete results of the global survey at http://www.tandberg.com/vcb/tandberg-green-survey.jsp

About TANDBERG

TANDBERG is a leading global provider of telepresence, high-definition videoconferencing and mobile video products and services with dual headquarters in New York and Norway. TANDBERG designs, develops and markets systems and software for video, voice and data. The company provides sales, support and value-added services in more than 90 countries worldwide. TANDBERG is publicly traded on the Oslo Stock Exchange under the ticker TAA.OL. Please visit www.tandberg.com for more information.

TANDBERG is a trademark or registered trademark in the U.S. and other countries

About Ipsos MORI

Ipsos MORI is the sum total of two successful research companies, Ipsos UK and MORI, which joined together in October 2005 to create the second largest research company in the UK. With a focus on Social Research, Media and Corporate Reputation, the company's 950 staff offer a full range of quantitative and qualitative research services, as well as extensive international research capacity thanks to strong links with Ipsos companies around the globe. Working with hundreds of clients in both the private and public sectors, Ipsos MORI embraces both traditional and innovative research methods.

www.ipsos-mori.com