MAYNARD, Mass.--(BUSINESS WIRE)--June 2, 1999--
Geoff de Lesseps Joins SoftLock.com's Board of Directors and
John Machonis Joins as Vice President of Sales
SoftLock.com, Inc. (OTCBB: SLCK), the leading e-commerce company for the secure merchandising of valuable digital
"I believe SoftLock.com delivers a unique solution to the e-commerce market, and I am excited to join the Board" said Geoff de Lesseps, SoftLock.com's newest member of the board of directors. "SoftLock.com has tremendous growth potential as it enables electronic content to be persistently protected and widely marketed via the Internet. SoftLock is the only company that is tapping into the e-commerce market with a complete solution for the merchandising and sale of electronic content."
De Lesseps joins the Softlock.com board with over 10 years of proven experience in numerous financial services consulting positions. As vice president and partner at CSC Index in New York, de Lesseps was one of the key partners selected to develop the financial services management consulting practice. De Lesseps responsibilities include several integration and reengineering projects, enabling the optimization of technology and services resulting in cost reductions and increased profit margins.
Previously de Lesseps was a turnaround management consultant providing strategic, financial, and operational advice to various distressed companies. Prior to this, de Lesseps was the director of finance and acquisitions at Kaiser Ventures, Inc. (NASDAQ:KRSC) located in Denver, Colorado. De Lesseps was responsible for all finance activities of this firm, including raising capital and executing the business plan. De Lesseps is a seasoned industry expert and a welcomed addition to the SoftLock.com Board.
John Machonis joins SoftLock.com with over 16 years of experience within the high tech industry, focusing on Internet technology, connectivity and transaction processing. Machonis spent over 10 of these years focusing strictly on indirect channel sales, and is responsible for driving dramatic upswing in new business opportunities by leveraging these strategic channel partnerships.
Previously he served as the vice president of sales for Unifi Communications, Inc., a company focused on providing enterprise messaging solutions to global businesses by leveraging the Internet for connectivity and distribution. Machonis was responsible for building a world class sales team while implementing the successful launch of the UNIFI.eFax. Prior to this, Machonis held director level positions at two network industry leaders, Standard Microsystems Corp. (NASDAQ:SMSC) and Western Digital (NYSE:WDC).
Standard Microsystems Corp., located in Hauppauge, NY, was a leading manufacturer of high volume Ethernet and Token Ring products in the LAN marketplace. Here Machonis delivered over $150 million in business revenues. Machonis drove Western Digital to be #1 in market share in the Ethernet space.
"My industry focus on channel sales complements SoftLock.com's mission to leverage the Internet and the power of e-commerce to become a sales channel for digital content," said John Machonis, SoftLock.com's new vice president of sales. "I was intrigued by the simple and turnkey value proposition this creates for Content Owners and Affiliates, and even more excited by SoftLock.com's ability to dramatically increase these companies' revenues."
About SoftLock.com
SoftLock.com (OTCBB:SLCK) is the leading e-commerce vendor enabling the secure merchandising of valuable digital goods on the Internet. SoftLock.com is driving the next evolution of e-commerce with its breakthrough Chain Reaction Channel distribution model, which turns the natural tendency of consumers to "pass it along" into a highly effective sales and marketing channel. SoftLock.com's Merchandising Network brokers prime Web placements, helping Content Owners effectively merchandise valuable intellectual property through a point-of-sale system while also opening new revenue streams, extending audience reach, building Web site stickiness and growing brand awareness for Affiliates and Content Owners. The company's proven, patented system (U.S. Patent No. 5,509,070) builds content merchandising, copyright protection, payment processing and a distribution system directly into the electronic content itself. SoftLock.com turns piracy into profits and makes every copy an opportunity. SoftLock.com: Digital Content @ Its Best. For more information, visit www.softlock.com.
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. SoftLock.com may experience significant fluctuations in future operating results due to a number of economic, competitive and other factors, including, among other things, the size and timing of customer orders, changes in laws, new or increased competition, delays in new products, production problems, changes in market demand, market acceptance of new products, seasonality in product purchases and availability of capital to finance intended expansion of operations. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations, are included in the Company's fillings with the Securities and Exchange Commission and are incorporated herein.
SoftLock(R) is a registered trademark of SoftLock Services, Inc., SoftLock.com, Inc.'s operating subsidiary. The SoftLock CyberSales Solution, Chain Reaction Channel and Merchandising Network are trademarks of SoftLock.com. All other products or company names are trademarks or registered trademarks of their respective owners.