Former Microsoft and Yahoo Executive Brings Strategic Insight to Board

SEATTLE -- Visualant, Inc. (OTCBB:VSUL), a technology company developing powerful spectral data-based security, diagnostic and quality control solutions, announced today the election of Marco Hegyi to the Company's Board of Directors. Brad Sparks, President and CEO of Visualant, Inc., said, "Marco Hegyi's strategic marketing experience, data base technology background and business acumen brings a perfect mix of talents and expertise to the Visualant Board. We look forward to his active participation and contributions to the company."

"Visualant has technology advantages that enable it to serve industry and government where its sophisticated tools can reduce fraud, provide enhanced security and perform diagnostic testing. I am excited to assist the Company in opening markets for its technology," said Mr. Hegyi. "I am proud to join the Visualant team of qualified professionals."

Mr. Hegyi's career spans over 25 years in the software industry where he served in CEO and marketing executive roles for private and public technology companies. Currently, Mr. Hegyi provides growth management advisory services to companies of all sizes and works at the board of directors, CEO and senior management levels to form and deploy technology-based growth strategies.

Previously, Mr. Hegyi worked at Yahoo, where he served as Senior Director, Global Product Management/Search Marketing. Prior to Yahoo, Mr. Hegyi was at Microsoft, leading program management for Microsoft Windows and Office beta releases aimed at software developers in the Platform, Products and Services Division. While at Microsoft, he formed new service concepts and created operating programs to extend the depth and breadth of the company's unparalleled developer eco-system, including managing offshore, outsource teams in China and India. He was the named inventor of a filed Microsoft patent for a business process in service delivery. Before Microsoft, Mr. Hegyi served in a number of senior management and board positions with technology companies, where he led strategic growth and facilitated company mergers and acquisitions. Mr. Hegyi began his career as a system software engineer developing operating systems and communication protocols.

About Visualant, Inc.

Visualant, Inc. develops low-cost, high speed, light-based security and quality control solutions available for use in homeland security, anti-counterfeiting, forgery/fraud prevention, brand protection, diagnostics (medical/environmental and agricultural) and process control applications. Their patent-pending technology uses controlled illumination with specific bands of light, measures and records what is seen, and manages data gathered in an innovative manner, enabling our devices to establish a unique spectral signature for both individual and classes of items. Those spectral signatures, when matched against existing databases, allow precise identification and authentication of any item or substance. For more information visit www.visualant.net. Visualant's SEC filings may be viewed at www.sec.gov.