Marketing solutions company also announces executive team promotion and board appointment
HOUSTON -- adplex, a marketing solutions company with in-depth grocery and retail expertise, today announced several high-level executive promotions and a board appointment, including the announcement of
Ed Raine promoted to President and Chief Operating Officer
Ed Raine is promoted from CFO to the lead position of president and COO. Raine, who has been responsible for all financial aspects of the company including budgeting, financing, accounting, financial reporting, taxes, human resources and legal matters, joined adplex as CFO in 2002 during a merger with Rhodes Printing where he held the same position.
"Ed has a strong knowledge and passion for adplex, its tenants and its customers," said Mike Hall, chairman of the board, adplex. "During his tenure with the company, Ed has shown exceptional leadership skills and business acumen. He will lead the company as adplex continues to help its clients acquire, grow and retain new customers through innovative, proven marketing techniques."
"I am honored to move into the top executive position and will continue to focus on the core products that define our company: Printing Services, Marketing and Advertising Services, and Content Management," says Raine. "adplex is blessed with outstanding team members who are committed to providing top quality products and exceptional customer service. I believe that our team is second to none. We will not only continue that level of excellence, but will strive to improve it by helping our customers increase relevance, collapse time-to-market and improve return on investment."
In related news, adplex announced the following board appointment and executive team promotion:
Robin Cole Appointed to adplex Board of Directors
Robin Cole has been appointed to the adplex board of directors. Cole is president of adplex's print services division, where she is responsible for the firm's successful printing operations, including overseeing the flagship division's day-to-day operations, sales and finances. Cole has been with adplex for 15 years, during which time she has held various executive positions in marketing and sales, in addition to overseeing the company's print and imaging facilities.
Kevin Welborn Promoted to SVP of Marketing Services
An eight-year employee of adplex, Kevin Welborn is promoted from vice president/senior marketing strategist to senior vice president of marketing services. This promotion moves Welborn into adplex's executive team. He has a strong background in retail and has held a variety of senior-level positions within the company. With over 16 years of marketing experience, he is an accomplished retail marketing strategist with a focus on data-driven marketing programs. In his new role, Welborn is charged with managing adplex's growing interactive marketing business, which includes day-to-day management of the marketing services business unit and developing targeted marketing strategies with clients.
About adplex
adplex offers innovative consumer marketing services that combine technology tools with marketing strategy to help clients maximize customer acquisition, retention and sales growth. With a 26-year history, this firm offers start-to-finish, in-house digital and proven marketing solutions including strategy development, direct marketing, loyalty marketing, market research and analytics, creative, production, photography, printing and distribution. Headquartered in Houston, adplex has offices in Dallas, Phoenix and Greensboro, N.C.