Age Wave's LifeSource Nutrition SolutionsStart-Up Names Jonathan Wilson as President and CEO.

EMERYVILLE, Calif.--(BUSINESS WIRE)--Nov. 9, 1998--Jonathan Wilson, a former senior executive with Kellogg Company, has been named president and chief executive officer of Age Wave, LLC start-up LifeSource Nutrition Solutions(tm), maker of nutritionally fortified, home-delivered foods for mature

Wilson, 40, most recently served as executive vice president of consumer and customer engagement at Kellogg, where he oversaw all consumer marketing and sales activities in the United States. A rapidly rising star, Wilson was promoted six times during his 13 years with Kellogg, holding pivotal management and sales and marketing positions in Battle Creek, Mich., Denmark, and Britain. Wilson also worked with H.J. Heinz in Britain for six years.

Among his many achievements at Kellogg was the introduction of Kellogg's Nutri-Grain cereal bars and Kellogg's Rice Krispies Treats bars -- two of the most successful food product launches of the decade.

"Jonathan has a proven talent for being both a very big thinker and an extremely creative marketer," said Dr. Dychtwald. "He is a man of enormous talent and we are thrilled to have him at the helm of LifeSource."

LifeSource develops, manufactures and home delivers state-of-the-art nutraceutical foods and beverages. The portfolio of chef-created meals, soups, and smoothie-style beverages is low in fat and sodium, and custom fortified with macronutrients, micronutrients and phytochemicals shown to be beneficial for chronic medical conditions such as heart disease and diabetes.

All foods exceed the general dietary requirements of the American Heart Association, National Institutes of Health and the American Diabetes Association. Currently, LifeSource is regionally testing in the San Francisco Bay Area; national roll-out is planned for 1999.

"LifeSource is a brand and range of products whose time has come," said Wilson. "These are high quality, great tasting foods which satisfy a sizeable and growing need. My food industry experience, and specifically my new brand knowledge, will complement the excellent team already in place at LifeSource."

According to co-founder and chief operating officer John Hale, LifeSource is applying the latest scientific and nutritional research and translating it into food people look forward to eating.

"Jonathan has the unique skills to understand the daily frustrations of those trying to make smart diet decisions while living with heart disease or diabetes," said Hale.

LifeSource Nutrition Solutions is owned by privately held Age Wave, LLC, with Monsanto Company serving as strategic partner. Age Wave, LLC is a business development company exclusively focused on the mature market. Age Wave companies specialize in communications, marketing services, home healthcare retail, and personal finance. Monsanto is a global leader in agricultural biotechnology and in the development and marketing of improved food and fiber crops.

For more information about LifeSource Nutrition Solutions, visit the company's Web site at www.LSNS.com, or call 800/798-LSNS (5767).