Starbucks: Return Of The CEO
Here are two different views, one from a marketer, the other from a Starbucks barista, on Howard Schultz who returns as CEO. John Moore at BrandAutopsy used to be in Starbuck's marketing department. barista brat works in a Starbucks and describes the impact some of his changes are making at her level. (Note the comments, many disagree with her about the grinding of coffee beans.)
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PrintHere are two different views, one from a marketer, the other from a Starbucks barista, on Howard Schultz who returns as CEO.
John Moore at BrandAutopsy used to be in Starbuck's marketing department.
barista brat works in a Starbucks and describes the impact some of his changes are making at her level. (Note the comments, many disagree with her about the grinding of coffee beans.)
