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Baja Fresh Hires New VP Franchise Development

Baja Fresh hired Craig Hopkins as vice president of franchise development and real estate. Hopkins will be responsible for attracting franchise owners and leading growth efforts for Baja Fresh and the company’s La Salsa’s Fresh Mexican Grill concept.

A 24-year franchise

veteran, Hopkins most recently worked at CKE where he held such positions as director and vice president of franchise development. He has also served as director of franchise development for A.F.C. Enterprises and Arby’s Inc.

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