iVillage Veteran Kellie Gould Promoted to Senior Vice President, Programming; Responsibility...

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 28, 2001

iVillage Inc. (Nasdaq: IVIL), operator of the iVillage Network, which includes iVillage.com, Lamaze Publishing and the Newborn Channel, today announced the promotion of Kellie Gould to Senior Vice President, Programming

Ms. Gould has responsibility for overseeing the 49-person programming team, as well as the editorial content and direction and new channel development efforts of iVillage.com. She reports to Steven A. Elkes, Executive Vice President, Operations and Business Affairs.

Doug McCormick, Chief Executive Officer of iVillage Inc. commented, "It's always great to reward strong talent, especially when it comes to Kellie. She has not only been a strong force and voice behind our editorial content, but is a key member of iVillage's senior management team."

"Kellie has been a tremendous asset in driving the rich editorial direction on iVillage.com," said Nancy Evans, Editor-in-Chief, iVillage Inc. "She has played an integral role in creating a site that informs and inspires women and it's been wonderful working with her in building iVillage into what it is today."

Ms. Gould joined iVillage in 1996 and served as the Managing Editor of Parent Soup where she planned, coordinated and managed the implementation of the site's programming. In 1998 she was promoted to Editorial Director for iVillage.com and a year later was named Vice President, Programming.

Prior to joining iVillage, Ms. Gould was a Features Associate at VOGUE magazine where she edited contributors' notes and assigned staff writers. She also was responsible for editing VOGUE's "Talking Back" and "Horoscope" sections. Previously, she was a reporter for Adweek Magazines including Adweek, Brandweek and Mediaweek.

Ms. Gould graduated with honors from the University of Wisconsin with a B.A. in Journalism and English Literature.

About iVillage Inc.:

iVillage is a new media company, which operates iVillage.com, Lamaze Publishing and the Newborn Channel. iVillage.com is a leading women's online destination providing practical solutions and everyday support for women 18 and over. Lamaze Publishing produces advertising-supported educational materials for expectant and new parents. The Newborn Channel is a satellite television network in over 1,000 hospitals nationwide.

iVillage.com is organized into branded communities across multiple topics of high importance to women and offers interactive services, peer support, content and online access to experts and tailored shopping opportunities. Content areas include Astrology, Babies, Beauty, Books, Computing, Diet & Fitness, Food, Games, Health, Home & Garden, Lamaze, Money, News & Issues, Parenting, Pets, Relationships, Shopping, and Work.

Established in 1995 and headquartered in New York City, iVillage Inc. (Nasdaq: IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services. Membership to iVillage.com is free and offers features such as email, personal homepages, instant messaging and other community tools.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

iVillage Inc. has included in this press release certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 concerning iVillage's business, operations and financial condition. The words or phrases "can be", "expects", "may affect", "may depend", "believes", "estimate", "project" and similar words and phrases are intended to identify such forward-looking statements. Such forward-looking statements are subject to various known and unknown risks and uncertainties and iVillage cautions you that any forward-looking information provided by or on behalf of iVillage is not a guarantee of future performance. Actual results could differ materially from those anticipated in such forward-looking statements due to a number of factors, some of which are beyond iVillage's control, in addition to those discussed in iVillage's other press releases, public filings and statements by iVillage's management, including (i) the volatile and competitive nature of the Internet industry, (ii) changes in domestic and foreign economic and market conditions, (iii) the effect of federal, state and foreign regulation on iVillage's business, (iv) the impact of recent and future acquisitions and joint ventures on iVillage's business and financial condition, (v) iVillage's ability to establish and maintain relationships with advertisers, sponsors, and other third party providers and partners, and (vi) iVillage's ability to successfully consummate, integrate and manage its proposed acquisition of Women.com Networks, Inc. All such forward-looking statements are current only as of the date on which such statements were made. iVillage does not undertake any obligation to publicly update any forward-looking statement to reflect events or circumstances after the date on which any such statement is made or to reflect the occurrence of unanticipated events.