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Dave Shula Promoted to President of Shula's Steak Houses.

Business Editors

NOTE TO MEDIA: Photo and information on Shula's restaurants are

available in a Smart News Release(TM) on

Business Wire's Home Page at www.businesswire.com

and at www.newstream.com

MIAMI LAKES, Fla.--(BUSINESS WIRE)--Feb. 26, 2001

Don Shula, winningest football coach in history, announced today that Dave Shula has been promoted to President of Shula's Steak Houses, L.P.

The promotion formalizes the importance of maintaining the leadership of the Shula brand within the Shula family. "Shula's is not only a restaurant brand but my family name. It is important to me that we ensure it is always being represented with the highest standards," said Dave Shula.

Dave Shula has worked as Executive Vice President of Shula's Steak Houses for the past four years and during that time Shula's has grown rapidly. When Dave Shula joined Shula's Steak Houses, L.P. in 1997, Shula's only had six restaurants. Today, Shula's has over 22 restaurants and growing, making Shula's one of the top five steak houses in America. Shula's is also in the process of finalizing 6 more restaurants by the end of this year, which will end 2001 with close to 30 restaurants.

In his new position, Dave Shula's responsibilities will include ensuring the quality of the brand and will stress the demand for excellence at his restaurants. As President, Dave will also be the spokesperson for restaurant industry conferences and organizations. Other promotions within the Shula organization include Andy Younts to Chief Operating Officer, Paul Aviles to Chief Information Officer and Frank Matasavage as Chief Financial Officer.

Coach Shula will continue his position as Proprietor of Shula's Steak Houses, L.P. "With Dave at the helm, I know our family name will always be represented with the highest standards. My son and I have worked hard these past few years to build a restaurant brand that we can be proud of," said Don Shula.

Don Shula attributes his success in his restaurants to focusing on creating ravings fans by concentrating on food and service, not advertising. "It is money better spent on the customer already in your door then the customer that may come through your door," said Don Shula. Dave agrees with his dad's philosophy "The name may get you in the door, but the quality of your experience will bring you back."

For more information on Shula's, click on www.donshula.com.

Note: Photos are available at URL:

Don & Dave Shula http://www.businesswire.com/cgi-bin/photo.cgi?pw.022601/bb6

Shula's on the Beach http://www.businesswire.com/cgi-bin/photo.cgi?pw.012301/bb3

The theme for Shula's Steak House http://www.businesswire.com/cgi-bin/photo.cgi?pw.012301/bb3a

Shula's Steak2 http://www.businesswire.com/cgi-bin/photo.cgi?pw.012301/bb3b

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