iKnowtion Appoints Michael McGuirk As Vice President of Behavioral Sciences.

BURLINGTON, Mass. -- McGuirk to Lead Expanding Business Unit Responsible for Consumer Insight and Behavioral Marketing Solutions

iKnowtion, a marketing and analytic consultancy that helps Fortune 1000 companies improve overall marketing effectiveness, today announced that Michael McGuirk

has been named Vice President of Behavioral Sciences. In this role, McGuirk will assume management responsibility for one of iKnowtion's fastest growing services, assisting iKnowtion's clients in identifying in-depth consumer insights that represent significant marketing and business impact opportunity. Along with his new duties, Mr. McGuirk will continue to lead selected client engagements where he remains involved in developing solutions directed at improving marketing effectiveness through enhanced analytic business practices.

Mr. McGuirk has more than 16 years experience servicing clients in the automotive, telecommunications, energy, retail, financial services and non-profit sectors. His work at iKnowtion includes helping clients leverage customer information using the latest data mining, forecasting, segmentation and statistical modeling techniques.

"We're extremely pleased that Mike has accepted this new role. His experience in CRM, database marketing and analytics, combined with his leadership experience and client dedication, make him the ideal candidate to take our data mining and analysis work product to the next level," said William Duffy, managing partner of iKnowtion.

Prior to joining iKnowtion, Mr. McGuirk established and managed the Analytic Services Group for Elm Square Interactive and provided a leadership role across the overall operations of the professional services business unit. He also served as Vice President of Analytic Services at Epsilon, managing their 30-person Analytic Consulting Group and providing strategic consulting regarding the design, management and execution of various analytic solutions.

Mr. McGuirk holds a BA in Marketing from the University of Maine and a MBA from Bentley College.

About iKnowtion

iKnowtion is a new breed of marketing and analytic consultancy that helps Fortune 1000 companies improve both top line results and bottom line economics by designing data driven marketing solutions across the spectrum of multi-media marketing activities. The firm specializes in developing econometrically based solutions that optimize marketing efforts from prospect demand generation to customer development and retention. Building on more than 20 years of experience, iKnowtion works with companies in a variety of industries to meet the challenges of today's marketplace with a blend of marketing acumen and quantitative expertise that is rarely seen in one firm. Founded in 1999, the company is headquartered in Burlington, Massachusetts. For more information, please visit http://www.iknowtion.com.