Children's Market
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Kids' marketing gets cautious: suddenly,
there's a more conservative...
Could the most fun demographic group to market to--kids, of course--now become the most feared? The climate surrounding ... (PERIODICAL ARTICLE)
Food Industry Tweaks Ad Guidelines
Amid an epidemic of childhood obesity and mounting negative press, marketers said they have strengthened their efforts to ... (PERIODICAL ARTICLE)
The Ten-Minute Managers Guide To...Marketing to Kids
With Happy Meals and free toys, Ronald McDonald set the pace for marketing to kids, but times are ... (PERIODICAL ARTICLE)
FTC applauds industry's children's
advertising response.
The food industry was credited in July by the Federal Trade Commission for its voluntary steps to ... (PERIODICAL ARTICLE)
The Walt Disney Co. last week said it plans to change its policy and use...
The Walt Disney Co. last week said it plans to change its policy and use its characters to ... (PERIODICAL ARTICLE)
Using animated spokes-characters in advertising to
young children: does...
Ongoing debate about the efficacy and ethics of advertising to children has existed since the early days of ... (PERIODICAL ARTICLE)
"We'll be back in a moment": a content
analysis of advertisements in...
The 1950s were a seminal decade in the development of marketing to children. McNeal (1987, 1992) and Schneider ... (PERIODICAL ARTICLE)
Coalition of consumer groups to sue Kellogg Co. and
Viacom Inc. over junk...
The laws governing advertising junk foods to children are set to be tested once again following the decision ... (PERIODICAL ARTICLE)
Kellogg to phase out ads aimed at kids unless food meet nutritional...
The Kellogg Company says it will phase out advertising its products to children under age 12 unless the ... (PERIODICAL ARTICLE)
The impact of television advertising on
children's Christmas wishes.
Advertising to children has always provoked strong feelings and contradictory opinions. Some advocates of child-directed advertising believe that ... (PERIODICAL ARTICLE)
Kids Market Promises Phenomenal Growth Potential
Sales of food and beverage products targeted specifically at young children are expected to skyrocket over the next ... (PERIODICAL ARTICLE)
Toys and the Truth
The Children's Advertising Review Unit of the Council of Better Business Bureaus was created in 1974 to ensure ... (PERIODICAL ARTICLE)
The Council of Better Business Bureaus.
Eleven of the biggest food and beverage companies in the United States have pledged to adopt fresh rules ... (PERIODICAL ARTICLE)
Food Marketing to Children And Youth.
Food Marketing to Children And Youth Institute of Medicine National Academies Press 500 Fifth Street, NW, Washington, DC ... (PERIODICAL ARTICLE)
WHO committee calls for curbs on food marketing to children.
A World Health Organization technical committee report calls for broad restrictions on food marketing to children. The report, ... (PERIODICAL ARTICLE)
How Far Will Brands Go To Curb Child Obesity Issue?
American brand managers were left wondering last week whether their self-regulation of marketing junk food to kids will ... (PERIODICAL ARTICLE)
Grow up!
HEADNOTE When kids crave the food and the experience, there's a big payoff in repeat family business. IMAGE ... (PERIODICAL ARTICLE)
News Analysis: Battle Lines Drawn Over Kid Marketing Food Fight
Food and Beverage marketers vowed to step up their nutritious offerings and rethink youth-targeted ad practices in the ... (PERIODICAL ARTICLE)
News Analysis: Review Of Kids Ad Rules Getting Messy
The Children's Advertising Review Unit is having difficulty drafting new guidelines for marketers who target kids, sources said. (PERIODICAL ARTICLE)
I can do it by myself: self-regulation of advertising
to children:...
The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus is a voluntary, self-regulatory forum ... (PERIODICAL ARTICLE) | |
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