Case Studies

Return on Investment or ROI is the new business model of construction contracting. No longer is it "backlog and margin". If your ROI for your projects is high, your company should be also....

I encourage myself: more Economist and Bloomberg news, less Valleywag and BoingBoing Gadgets. AllBusiness.com, of course, has a strong appeal for me. There is also an enormous stack of periodicals sitting right in...

We are being compensated for our careful and thoughtful takeoff. We work in the second riskiest industry in the United States and we are underpaid for it. 3% is the approximate average of...

Are you ignoring this demographic?

Did you know 45% of people who start college don't finish? Think of that Civil Engineering or Construction Management Student who doesn't care for the classroom. He or she may be your next...

Google and PR

Competition - There are three times the number of contractors than there where in the 1960's. The inflation adjusted dollar volume has stayed fairly constant. That speaks loudly about the lack of profit...

. . . leaders can make it possible for others to do good work by fostering collaboration and building trust.

Fairness – don’t play favorites. Always seek “what is the right thing to do” versus “who is right”, this keeps all your employees and other people you work with treated equally. They will...

The Buying Cycle's Great "Now"

Nothing ruins an evening more than discovering the publicized chef has left the restaurant, for good, months before. You can't deliver food on the notoriety of someone who is no longer cooking at...

Too little cost in his bid and he pays to finish the job. The contractor might even be bankrupted on the way to complete the project. This may be "sudden death."

After all, it really doesn't matter where your rank if no one wants to click through to your site.

Do you ever wonder where your sales person is? Are you uncertain of their progress in selling your construction services? You are not alone. New sales people can be scary to a construction...

Menus and Buttons and Links, Oh My! (Part 2)

Chapter two - Eratosthenes, Enrico & Emily - is my favorite chapter, probably because he quotes from one of my own Wizard of Ads® case studies.

Mark Up and Margin are confusing terms in the construction contracting industry. It seems as though there is a slight bit of difference but the concepts produce widely different results. If you care...

Menus and Buttons and Links, Oh My! (Part 1)

With a job, and classmates who have current experiences to share, I think that I'll get more immediacy and depth from the part-time student experience.