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If advertising is an investment, you should expect to see a predictable profit from that investment. Invest a dollar in advertising, get ... Read More

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AIRPORT REDESIGN FOR SAFETY AND SECURITY: CASE STUDIES OF THREE SCOTTISH AIRPORTS
HEADNOTE ABSTRACT. This research study set to develop KPIs for airport safety and security using a case study...
periodicalarticle
Survival Lessons for Libraries
HEADNOTE CORPORATE LIBRARIES - A SOFT ANALYSIS AND A WARNING When a library closes or suffers drastic reductions,...
periodicalarticle
Shipping Solutions: Save Time. Save Money. Boost Productivity - Endicia and Stamps.com
I would assume that just about every business that ships products (or other kinds of mail) to customers...
blogpost
The New Bell: Voice-Over-IP
VoIP helps small businesses cut cost and improve telephony functionality. Here’s why.
article
COMMUNITY INVOLVEMENT IN POST DISASTER RE-CONSTRUCTION - CASE STUDY OF THE BRITISH RED CROSS MALDIVES RECOVERY PROGRAM
HEADNOTE ABSTRACT. Community involvement in post disaster re-construction is an important ingredient to the overall success of housing...
periodicalarticle
Accountants' responsibility for the information they report: an historical case study of financial information.
Abstract: This paper describes an instructional case that uses historical documentation to enable the reader to consider his/her...
periodicalarticle
Two Ways to Get Covered by the Media
Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm.
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Case Study: Increasing Sales by Calling "Lost" Clients
An Interview with Charles Sterck, CPA, auditor, and business development specialist with Sterck, Kulik O'Neill.
video
Ten Marketing Tools for Home-Based Businesses
if you don't market your home-based business, you will almost certainly doom it to failure. Here are 10...
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Why Fresh Content Improves Search Engine Rankings
Interview with Lee Odden, AllBusiness.com's Internet marketing advisor.
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Case Study: Increasing Sales by Calling "Lost" Clients
An Interview with Charles Sterck, CPA, auditor, and business development specialist with Sterck, Kulik O'Neill.

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Council for Advancement and Support of Education
Members are colleges, universities, and independent elementary and secondary schools. Individual member representatives serve these institutions as alumni, fundraising, public relations, admissions, government relations, and publications officers. Serves as national ...

Members: 3,250
Founded: 1974
Dues: professional, $85 annual; alumni association and affiliated foundation (4-year institution), $425-$1,330 annual; alumni association and affiliated foundation (2-year institution), $505-$1,140 annual.

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