Should I Franchise My Business?

Franchising your business has tremendous advantages:

• higher return on investment
• risk reduction
• retention of capital.

But before you begin the process of franchising, you must take a close look at your concept and operating system. You must be credible to prospective franchisees, and your business must have sufficient differentiation than other franchises either in terms of products and services, marketing, lower investment cost, or target market.