Business Plan - Pizzeria

Pizzeria

BUSINESS PLAN
PIZZA TO GO, INC.
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3215 Sturges St.
Pittsburgh, PA 15233
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This plan relies on a proven name and business philosophy to propose the creation of a franchise takeout pizza store. The company does an excellent job of establishing the typical area these franchises are started in, then showing the proposed location to be identical. Ideas for capital cost reduction, as well as the proven success of the other franchises, solidifies this proposal's viability.
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• INTRODUCTION
• STRATEGIC PLAN
• THE FRANCHISE/FRANCHISOR
• THE FRANCHISE AGREEMENT
• PURPOSE OF FINANCING
• THE INITIAL STORE
• THE COMPETITION
• MARKETING PLAN
• PRO-FORMA FINANCIAL STATEMENTS
  

INTRODUCTION

Pizza to Go, Inc. is a Pennsylvania corporation, having been incorporated in September of 1996, primarily for the purpose of selling pizza, salads, submarine sandwiches, and various other food products, as a licensed franchisee under the franchise name of "Mama's Pizza." The company presently maintains an office in Pittsburgh, Pennsylvania. The president and principal shareholder of the company is Robert Warren.

STRATEGIC PLAN

The company intends to open, over the course of the next three years, several franchised retail pizza establishments in the greater Pittsburgh, Pennsylvania area, with its first store scheduled to open in January of 1997. The company's primary thrust will be to locate each of its stores in newly developing, high density, residential areas, with little pre-existing competition. The company also will maintain high quality control standards, strictly adhering to the Mama's Pizza "formula," which has, to date, proven successful (Mama's Pizza has previously been voted the number 1 best tasting pizza in Pennsylvania). The company also will utilize mid-level pricing.

STRATEGIC PLAN

The name of the franchisor is Mama's Pizza Franchising, Inc., a Pennsylvania corporation formed in 1996 for the purpose of offering and selling Mama's Pizza franchises, and servicing, supporting, and administering all functions inherent in operating the franchise....