The Benefits of SEM

Getting Started and Getting to the Next Level in Keyword Search Marketing

By Mac McCarthy
Editor, Buyer's Guides

Just getting started with SEM? Or are you ready to take it to the next level? In this feature, we will give you The Scoop on the Paid Keyword Search and Contextual Advertising part of what is called Search Engine Marketing (SEM) with such services as Google AdWords and Yahoo! Search Marketing, the two leading paid-search operations on the Internet, plus links to lots of articles, books, sites, and other resources you can tap into for building your business on the Web.

PICK YOUR LEVEL

First things first: Where are you in the process?

1. Getting Started: You don't do keyword buying, but maybe you would like to — if it looks interesting, useful, and doable. We'll structure a minimal program to get you started, step by step, so you can see how it works and figure out whether it's going to do you any good.