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two major reports released recently offer both confirmation of declining advertising and marketing spend and a glimpse at...
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There are dozens of business-to-business social networking sites, and many of them specialize in specific businesses and careers,...
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Helping sellers open doors, create opportunities & close sales in corporate accounts
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Here are five things you need to know as you begin your online B2B networking efforts.
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Oct. 12--JANESVILLE -- Size, say the folks organizing this year's annual business and marketing expo, does matter. That's...
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Before you advertise in any medium, consider your business and its industry. Think about your target market and...
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Richard Christian, a founder of the Marsteller ad agency and Burson-Marsteller Public Relations, passed away over the weekend...
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Many small businesses lack the expertise, time, and resources to create an effective professional ad campaign. But do...
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Oct. 23--JANESVILLE -- If the local economy hasn't yet bottomed, it's pretty close, and about the only direction...
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Once you set up your business on Google LBC, you can get information that can make a world...
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Whether your business depends on the fall/winter holiday season for a substantial part of your annual revenues or...
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Starting and growing a business presents many strategic planning challenges, not least of which is knowing how much...
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While no business is risk-free, some ways of launching your business are less risky than others.
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The discipline of developing a franchise business plan lets you look at the challenges ahead and your expectations...
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PRWeb.com offers an Online Directory of Public Relations Firms and PR Practitioners. About.com offers AboutPR.com as an important...
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Cassie Hughes and Gabrey Means, co-founders of marketing and publicity firm Grow Marketing, answer our questions.
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These helpful sites have the tools and information you need to write a stellar business plan.
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If you've got the time and inclination, doing online marketing yourself will be more cost-effective than hiring a...
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While on a limited budget you can still create a quality marketing plan, assuring customer satisfaction and a...
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You can generate new ideas, find out what works and what doesn’t, and learn you’re not in this...
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Are You Ready to Start Your Dream Business?
Sumer Morenz of D&B Digital TV hits the streets of San Francisco to ask people about the businesses they want to start.
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Business Marketing Association
Business-to-business marketing and communications professionals working in business, industry and the professions. Develops and delivers benefits, services, information, skill enhancement, and networking opportunities to help members grow, develop, and succeed ...
Members: 4,000
Founded: 1922
Dues: international, $185 annual; professional/individual, $90 annual.
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