Cedarlane Launches New Line with 'Zone' Author

Dr. Barry Sears, author of the popular Zone Diet series of books and founder of Zone Labs, has partnered with Cedarlane Natural Foods, Carson, Calif., to launch a an exclusive line of frozen foods under the Cedarlane/Dr. Sears Zone brand.

Sears is author of a dozen books, including the original,

Bill Barto, head of sales for Cedarlane, and Sears told Frozen Food Age at the recent National Frozen and Refrigerated Foods (NFRA) convention in San Francisco that the products will be rolled out Nov. 8.

Sears says the relationship between his Zone diet and Cedarlane is almost serendipitous. "He called me up!" says the effusive Sears in regards to his first contact with Robert Atallah, founder and president of Cedarlane. From that initial phone conversation just a few months ago is a line of 10 to 12 SKUs to be introduced next month and into December. Eventually, the line will include 60 SKUs, including dinners, entrees, snacks and breakfast foods, says Barto.