- Freedom from the 9-5 daily work routine
- Being your own boss
- Doing what you want when you want to do it
- Improving your standard of living
- Boredom with your present job
- Having a product or service for which you feel there is a demand
Analysis:
Some reasons are better than others, none are wrong; however, be aware that there are tradeoffs. For example, you can escape the 9-5 daily routine, but you may replace it with a 6 a.m. to 8 p.m.
2. A SELF-ANALYSIS
Personal Characteristics
- Are you a leader?
- Do you like to make your own decisions?
- Do others turn to you for help in making decisions?
- Do you enjoy competition?
- Do you have will power and self discipline?
- Do you plan ahead?
- Do you like people?
- Do you get along well with others?
Personal Conditions
- Are you aware that running your own business may require working 12-16 hours a day six days a week and maybe even Sundays and holidays?
- Do you have the physical stamina to handle the workload and schedule?
- Do you have the emotional strength to withstand the strain?
- Are you prepared if needed to temporarily lower your standard of living until your business is firmly established?
- Is your family prepared to go along with the strains they too must bear?
- Are you prepared to lose your savings?